---
schema_version: "1"
id: 5e147e0dc3c35cab11687413d36ae9f5ac17f36824556b426261174472ca13d8
title: Create a Custom Role
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_create_custom_role.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_create_custom_role.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a2226c2d6d672fe3661d59f8970a4f691335b0e246ccc765981834c5b8b698f5
description: In Marketing Cloud Engagement, you can create a custom role to better align a user with permissions associated with your business needs. After you create the custom role, assign it to the appropriate user. Use this custom role in top-level tenant accounts and in business units.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create a Custom Role

In Marketing Cloud Engagement, you can create a custom role to better align a user with permissions associated with your business needs. After you create the custom role, assign it to the appropriate user. Use this custom role in top-level tenant accounts and in business units.

Only Engagement admins can create custom roles.

Review the existing roles and determine how the user needs either more or fewer permissions to best perform their job. Give users permissions only to perform jobs specific to their role.

- What can the user access now?
- What features are missing?
- What access does the user not require?

1. Click your name to open Setup.
2. Click **Users**, and then select **Roles**.
3. Click **Create**.
4. Enter a name, external key value, and description for the new role.
5. Select the permissions to allow or deny for the role.
6. Save your changes.