---
schema_version: "1"
id: 91919103c513169369b27e38da6505aab5a72e9711b6debd0a6c4acb6ec0c7c5
title: BrandBuilder for Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_brandbuilder.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_brandbuilder.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bc63fcbc08a404aa868560d2ec5abf3756b57d1f1e2ea43a28c58c17e68b92a4
description: BrandBuilder helps you customize the color scheme for your Engagement app based on colors in a logo file you upload. Choose how to privately label your account, and BrandBuilder applies the color scheme so that your users have a branded experience. Set the brand at your top-level account, then associate that brand with your other business units.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# BrandBuilder for Marketing Cloud Engagement

BrandBuilder helps you customize the color scheme for your Engagement app based on colors in a logo file you upload. Choose how to privately label your account, and BrandBuilder applies the color scheme so that your users have a branded experience. Set the brand at your top-level account, then associate that brand with your other business units.

The color scheme applies to these areas.

- Login Page
- Email Page
- Application
- Subscription Center

Before you continue, note this information.

- Upload a logo in JPG or GIF format.
- Logos measure up to 550 pixels wide by 100 pixels high.
- Follow the same steps whether you create a brand or modify an existing brand. But when you modify an existing brand, you overwrite it with new color data. If you created a custom color scheme, you can't see that color scheme as an option when in the steps for that brand.

- **[Apply Your Brand in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_create_brand.htm&release=264.0.0&type=5)**  
    To customize the look and feel of your Marketing Cloud Engagement app, use BrandBuilder.
- **[Associate Your Brand](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_associate_brand.htm&release=264.0.0&type=5)**  
    Use BrandBuilder to associate your brand to content in Marketing Cloud Engagement.
- **[Review and Edit Your Brand](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_review_edit_brand.htm&release=264.0.0&type=5)**  
    After you create a brand in BrandBuilder for Marketing Cloud Engagement, review and edit login and configuration details.