--- schema_version: "1" id: f571f84539522c77c36244dacffc9579ea3fcb960119746e0e407ef0aad1d7a9 title: Marketing Cloud Engagement Setup collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_administration.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_administration.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 280cbf953bf0842dc984aa601d67cb1954f174e2071c2912dd85d815177a8518 description: Marketing Cloud Engagement Setup is a centralized location for viewing and managing your account. It also contains links to other helpful sources of information. products: - Marketing - Marketing Cloud Engagement release: "264" --- # Marketing Cloud Engagement Setup Marketing Cloud Engagement Setup is a centralized location for viewing and managing your account. It also contains links to other helpful sources of information. - **[Setup Assistant](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_setup_assistant.htm&release=264.0.0&type=5)** Use the Setup Assistant to configure a new Marketing Cloud Engagement account so that you can take advantage of all of its features. - **[Limits and Guidelines](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_limits.htm&release=264.0.0&type=5)** There are limits that apply to your usage of Marketing Cloud Engagement. Salesforce implements some of these limits, and some are due to external factors. - **[Account Settings in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_es_view_account_settings.htm&release=264.0.0&type=5)** Marketing admins can control configuration information in Account Settings. Key information regarding your account is stored here, and an admin can modify that information for users. - **[Business Units in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_es_business_units.htm&release=264.0.0&type=5)** Business units let you control access to and the sharing of information. Use the hierarchical structure of business units to control your brand while enabling access to messaging technologies to your users. Manage user roles for the business unit, view users who have access to the business unit, and define filter criteria for subscribers. Business units are available in Enterprise and Enterprise 2.0 accounts. - **[Security Settings and Tools for Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_security_settings.htm&release=264.0.0&type=5)** Security Settings include parameters for session timeout, username and password conventions, and lockout logic. These features help improve the security of your account. - **[Feature Settings](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_feature_settings.htm&release=264.0.0&type=5)** Review and configure settings for Marketing Cloud Engagement features. - **[Roles and Permissions in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_roles.htm&release=264.0.0&type=5)** Use roles and permissions to grant your users access to the areas and features that pertain to their job functions. - **[Marketing Cloud Engagement Users](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_users.htm&release=264.0.0&type=5)** An admin can manage users in Setup for Marketing Cloud Engagement. - **[Marketing Cloud Engagement User Preferences](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_user_pref.htm&release=264.0.0&type=5)** User preferences manage the information and behavior a user encounters in Marketing Cloud Engagement. - **[Account Login Access](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_account_login_access.htm&release=264.0.0&type=5)** Enable Account Login Access to give Salesforce Support permission to log in to your account to configure features or troubleshoot problems. - **[Authorizing File Locations](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_file_locations.htm&release=264.0.0&type=5)** A file transfer location is an external public cloud file storage location or FTP site used to transfer files to or from Marketing Cloud Engagement. For example, to import encrypted files from an Amazon Simple Storage Service (S3) bucket, you set up an Amazon S3 file location. The location settings give authorization details to access the files in your bucket. - **[SFTP Accounts in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_ftp_accounts.htm&release=264.0.0&type=5)** SSH File Transfer Protocol (SFTP) is a method of securely transferring data from one computer to another over the internet. Use the Marketing Cloud Engagement SFTP server to import lists, export analytics data, and extract customer data. You can also use the SFTP server with Data Extract and File Transfer activities in Automation Studio. - **[Key Management](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_key_management.htm&release=264.0.0&type=5)** Security keys and other settings are used to encrypt and decrypt data, digitally sign email messages, and implement SAML single sign-on (SSO). The encryption applies only to information stored in Marketing Cloud Engagement and not in other Salesforce apps. - **[Enable Data Governance Permissions for Marketing Cloud Engagement Objects](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_enable_data_governance_permissions.htm&release=264.0.0&type=5)** To use Data 360 Data Governance features for Marketing Cloud Engagement, you need to grant access to the impacted objects according to an access policy. - **[Data Retention Guidelines](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_data_extensions_considerations.htm&release=264.0.0&type=5)** In Marketing Cloud Engagement, data retention refers to a process that periodically removes information from data extensions. It helps keep data extensions smaller and more efficient by retaining only the most useful or relevant data that marketers want to use.