---
schema_version: "1"
id: e63bd286d113f3bb4ebbeda6a8769f185d07e6738cce14eb09fb7391b01810c3
title: Upgrade Contacts in MobilePush
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mp_upgrade_contacts.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mp_upgrade_contacts.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6e0d687bfe445b9088292587a6a64660a0da188af841c139ec9aa47473f4c9a1
description: Upgrading Contacts in MobilePush provides access to functionality that makes it easier to manage contacts across channels.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Upgrade Contacts in MobilePush

Upgrading Contacts in MobilePush provides access to functionality that makes it easier to manage contacts across channels.

Marketing Cloud Engagement provides enhanced functionality for managing and segmenting mobile contacts information. With this upgrade you can:

- Segment your mobile messages based on your collected contact data to send highly targeted and personalized messages.
- Implement drag and drop segmentation
- Increase engagement with your contacts with relative date campaigns (including Birthday and Anniversary campaigns).

## What Elements of My Account Will Change When I Upgrade?

Upgrading Contacts provides access to functionality that makes it easier to manage contacts across channels. By upgrading, you receive the following enhancements in your account:

- Access to Contact Builder
- Creating and Editing Attributes
- Drag and Drop Segmentation
- Updated Contact Management Screens

Learn how these upgrades change your contact management process by reviewing Mobile Data Management Enhancements.

## How Does This Process Affect My Existing Data?

Opting in doesn’t impact your existing contact data, including lists, attributes, and import definitions. In-progress and existing sends remain intact as well. View the Contact Upgrade Frequently Asked Questions for additional information.

## How Will I Access New Functionality?

Users can opt into new functionality through their MobilePush or MobileConnect application. Salesforce enables an opt-in process for all Engagement accounts. Only account administrators can opt into the new functionality. Account administrators with E2.0 access can enable functionality for all business units.

#### See Also

- [Contact Builder in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_cab_contact_builder.htm&language=en_US)