---
schema_version: "1"
id: 63b4116d58dea660c62393a3c9d700bcbe3eb3b81fd11a15d0e15ebfbfef0ac9
title: Provisional Push Notifications in iOS
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mp_provisional_push_in_ios.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mp_provisional_push_in_ios.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d372e1bdcb22c854af723303da06bee4e0b0bf6a7bf4c5ed72024d7c46f847b3
description: Turn on provisional push notifications to message iOS users who haven't granted full notification permissions. Target this audience from a Push Notification activity in Journey Builder.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Provisional Push Notifications in iOS

Turn on provisional push notifications to message iOS users who haven't granted full notification permissions. Target this audience from a Push Notification activity in Journey Builder.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_note.png)

Note This feature applies only to iOS Journey Builder push sends. Mobile Studio, Automation Studio, and the MobilePush REST API aren't affected.

## How It Works

With Apple's provisional authorization in iOS 12 and later, an app can skip the standard permission prompt and immediately show notifications. Because these notifications appear quietly in the Notification Center with no banner, sound, or badge, users can look at them when they’re ready.

In iOS, every provisional notification includes **Keep** and **Turn Off** buttons. This approach gives your brand a trial period instead of an upfront prompt. To demonstrate value to users, send a few useful messages. Then, let users opt in to full notifications when they're ready. This pattern typically produces higher long-term opt-in rates.

You can select from the following Notification Audience types:

Notification Audience Types  
| NOTIFICATION AUDIENCES | REACHES |
| --- | --- |
| Opted-In Users (default) | All push-enabled devices, including iOS devices with only provisional authorization |
| Provisional Users Only | iOS devices with provisional authorization and no explicit permission |
| Opted-In, Excluding Provisional Users | Devices with only explicit push permission |