---
schema_version: "1"
id: edbd355102aa1a25c11b797d7962df080d89a3f15cb616bb5d3babd219985bbd
title: MobilePush OpenDirect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mp_opendirect.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mp_opendirect.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a37c86c91be15fa5c1efbd4884b80fdbb4d976d5d3f7f4e1fbf3489493234e15
description: In Marketing Cloud Engagement, you can create a push notification in MobilePush, Content Builder, or Journey Builder. Specify a URL to open a customized web page, or work with your app developer to launch a page of your mobile app when a contact taps a message. For example, take contacts directly to a product page after they interact with a related alert.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# MobilePush OpenDirect

In Marketing Cloud Engagement, you can create a push notification in MobilePush, Content Builder, or Journey Builder. Specify a URL to open a customized web page, or work with your app developer to launch a page of your mobile app when a contact taps a message. For example, take contacts directly to a product page after they interact with a related alert.

You can personalize the page that launches when a contact opens a message. When you create a message, use AMPscript in the OpenDirect field to look up the unique URL for a web or application page.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)

Note MobilePush apps do not open URLs, including an Inbox message’s CloudPage, by default. Ask your app developer to implement this feature in the SDK.

1. In the app switcher, hover over your name and click **Setup**.
2. Search for MobilePush.
3. Select the app you want to edit.
4. Select **Settings** in the dropdown.
5. Under Optional Settings, enable or disable OpenDirect.
6. Click **Save**.