---
schema_version: "1"
id: d0739804339a6d576b990ddc2ab0f1007c6a71004e24f9b672b5a32a54cb4d08
title: In-App Message Priority Best Practices
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mp_inapp_priority.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mp_inapp_priority.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fb417506339a15baa5b9a648776e25d4970dc87eff337d1ce899d61b07ae0108
description: When you send an in-app message in Content Builder, you can add a priority. The message priority determines which message appears first when you send multiple in-app messages. The highest priority is 1.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# In-App Message Priority Best Practices

When you send an in-app message in Content Builder, you can add a priority. The message priority determines which message appears first when you send multiple in-app messages. The highest priority is 1.

## In-App Message Priority Examples

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_note.png)

Note By default, only one in-app message is shown per app session. You can update this setting in MobilePush Administration. To see another in-app message, close the app or move it to the background.

- When a device has two priority 1 messages, the most recently modified message appears first. The next priority 1 message appears in the next app session.
- When a device has a priority 1 message and a message with no set priority, the priority 1 message appears first. The message with no set priority appears in the next app session.
- When a device has 2 messages that have no set priority, the message with the most recently modified Journey Builder activity appears first. The next message appears in the next app session.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_example.png)

Example

Two Purchase messages are priority 1. After the user makes a purchase, the most recently modified message appears.

An App Open message is priority 2 and a Purchase message is priority 1. When the user opens the app, the App Open message appears first.