---
schema_version: "1"
id: f040bd111d6fba61f4f7a70b248cc8a41c3dc28273de2ce62ee127505e256a73
title: Get Started with Rich Notifications
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mp_get_started_with_rich_notifications.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mp_get_started_with_rich_notifications.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ec29564b1e6add0d41606d22d92adac53c9e6f1a5c306b4a0f138826042a7e78
description: In MobilePush, you can send a push notification that contains rich media, such as an image or video, to your subscribers. When subscribers interact with the media in the push notification, the image or video expands. After interacting with the expanded version, they go to your app.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Get Started with Rich Notifications

In MobilePush, you can send a push notification that contains rich media, such as an image or video, to your subscribers. When subscribers interact with the media in the push notification, the image or video expands. After interacting with the expanded version, they go to your app.

Rich notifications are available for both Android and iOS 10+. For Android, this feature requires no additional work by your developer.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_note.png)

Note Android doesn’t support videos, including .gif and .mp4 files. If an unsupported media type is detected, an error appears, and the media isn’t visible in the preview.

For iOS, rich notifications use an Apple feature called mutable content.

To enable mutable content:

1. Build your app for iOS 10+.
2. In the app switcher, hover over your name and click **Setup**.
3. Search for MobilePush.
4. Under Settings, click **Edit**.
5. Under Rich Media, click **Enabled**.
6. Click **Save**.

After you enable this setting, all of your MobilePush payloads for the app include a value of mutable content =1. Ask your app developer to implement a service extension to handle the media. You can find examples in our [Android](https://developer.salesforce.com/docs/marketing/mobilepush/guide/customize-push-notifications-android.html) and [iOS](https://developer.salesforce.com/docs/marketing/mobilepush/guide/customize-push-notifications-ios.html) SDK documentation. You and your app developer can also use mutable content to include personalization in the title, subtitle, or body of your message.

Including media in your message isn’t a requirement. Devices that don’t use iOS 10+ can receive the push notification without the media.

To enable rich notifications for iOS:

- Build your app for iOS 10+.
- Update to version 4.9.6 of the MobilePush SDK, which supports iOS 10 and later.

Rich Notification Supported Media Types     
| Media Type | Android | iOS | MobilePush | Content Builder and Journey Builder |
| --- | --- | --- | --- | --- |
| **AIF** | No | Yes | Yes (iOS only) | Yes (iOS only) |
| **AMPscript** | N/A | N/A | Yes | Yes |
| **AVI** | No | Yes | Yes (iOS only) | Yes (iOS only) |
| **BMP** | Yes | No | Yes (Android only) | No |
| **GIF (animated)** | No | Yes | Yes (iOS only) | Yes |
| **GIF** | Yes | Yes | Yes (iOS only) | Yes |
| **HEIF** | Yes | No | No | No |
| **Hosted URL** | Yes | Yes | No | No |
| **HTTP URL** | Yes | Yes\* | No | No |
| **HTTPS URL** | Yes | Yes | Yes | Yes |
| **JPEG** | Yes | Yes | Yes | Yes |
| **JPG** | Yes | Yes | Yes | Yes |
| **MP3** | No | Yes | Yes (iOS only) | Yes (iOS only) |
| **MP4** | No | Yes | Yes (iOS only) | Yes (iOS only) |
| **MPEG** | No | Yes | Yes (iOS only) | Yes (iOS only) |
| **MPEG2** | No | Yes | Yes (iOS only) | Yes (iOS only) |
| **MPEG4** | No | Yes | No | Yes (iOS only) |
| **PNG** | Yes | Yes | Yes | Yes |
| **WAV** | No | Yes | Yes (iOS only) | Yes (iOS only) |
| **WebP** | Yes | No | Yes (Android only) | No |

[1](#fntarg_1)

- **[Create a Rich Notification](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_create_rich_notification.htm&release=264.0.0&type=5)**  
    Create rich notifications in MobilePush for Marketing Cloud Engagement. Rich notifications include images, video, or sound. If the device cannot load the image, video, or sound, the notification displays without the media. iOS devices must use iOS 10 or later to receive rich notifications. Apple and Google control rich notification dimensions and scaling.

#### See Also

- [MobilePush SDK for iOS and Android](https://developer.salesforce.com/docs/marketing/mobilepush/guide)

[1](#fnsrc_1) \*Subject to developer implementation. Not iOS default.