---
schema_version: "1"
id: d19e53b3e7c20030566a234d13eee451fad7b4a2eba07fb0446beff50c6a804b
title: Contact Time Zones and Send Throttling
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mp_contact_time_zones_and_send_throttling_together.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mp_contact_time_zones_and_send_throttling_together.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 801f8879a432cb894037012bd6f19e85698ee2ea9e6d74d447798a78373392d6
description: If you select to throttle sends and to use the time zone of the contact, Marketing Cloud MobilePush prioritizes the Use time zone specified by Contact setting. First, the system determines how many devices it must send to in each time zone. The system then throttles each time zone group individually.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Contact Time Zones and Send Throttling

If you select to throttle sends and to use the time zone of the contact, Marketing Cloud MobilePush prioritizes the **Use time zone specified by Contact** setting. First, the system determines how many devices it must send to in each time zone. The system then throttles each time zone group individually.

Because MobilePush begins the send for each time zone at the correct time, MobilePush may attempt to send more messages than your send throttling setting allows. For example, Northern Trail Outfitters sends a message to a total audience of 100,000 devices divided evenly across 10 time zones with 10,000 devices each. Their marketer selects both settings and decides to throttle messages at 1000 per hour. Each time zone receives 1000 messages per hour. This table outlines how MobilePush processes the send. Note that hour two includes 2000 total messages sent, and Northern Trail Outfitters sends a total of 10,000 messages per hour by hour 10 of the send.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
        <col style="width:7.6923076923076925%">
      </colgroup>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Time Zone</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 1 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 2 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 3 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 4 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 5 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 6 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 7 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 8 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 9 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Hour 10 Sends</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Total Sent per Time
              Zone</strong>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
            <strong class="uicontrol">Messages Left to Send</strong>
          </td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">10000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">0</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-1</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">9000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-2</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">8000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">2000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-3</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">7000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">3000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-4</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">6000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">4000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-5</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">5000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">5000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-6</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">4000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">6000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-7</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">3000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">7000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-8</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">2000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">8000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p style="margin-bottom:0;">UTC-9</p>
          </td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">9000</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">&nbsp;</td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">Total Sends Per Hour</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">1000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">2000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">3000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">4000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">5000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">6000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">7000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">8000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">9000</td>

          <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">10000</td>

          <td class="slds-cell-wrap" style="vertical-align:top;">&nbsp;</td>

          <td class="slds-cell-wrap" style="vertical-align:top;">&nbsp;</td>

        </tr>
      </tbody>
    </table>