---
schema_version: "1"
id: ca6a2801d904c53a4314dfca5635d1ec8746e88ae9f692e744c5b7f2aa0a9f9d
title: Use a Date-Based Send
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_use_date_based_sending.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_use_date_based_sending.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 539293d9ab5e3adcb668e02b5c66f64eae6da7a4488481f235dbd633a30fd863
description: You can send messages on significant dates for each of your contacts in Mobile
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Use a Date-Based Send

You can send messages on significant dates for each of your contacts in Mobile

For example, Northern Trail Outfitters sends an SMS on each contact’s birthday and NTO subscription anniversary.

1. Create a filtered list with the subscribers you want to send to.
    1. Select the attribute that you want to filter on. For example, select **SubscriptionDate** to filter the contact’s subscription anniversary.
    2. Set the value for the attribute. For example, select **equal Today** to send a message on the day of the contact’s anniversary.
2. Create an outbound message.
    1. To ensure that you have the most up-to-date list to send to, select **auto-refresh** .
3. Send the message to the filtered list.