---
schema_version: "1"
id: 851a7ebb97ed6e28c82b469c5e14a15a9e8893c15e27eff221299c280d6dffc9
title: Track and Improve SMS Performance
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_sms_track_performance.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_sms_track_performance.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bd84c83806ea98ea069aab8e25e14affc2cff99ec0056a38cc74258c870a3103
description: Create data-driven strategies for better click-through and conversion rates.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Track and Improve SMS Performance

Create data-driven strategies for better click-through and conversion rates.

Try specific Calls to Action (CTAs) in your messages, such as Shop Now, Learn More, and Redeem Offer. A branded, shortened URL for a CTA directs customers to your domain and helps maintain trust.

Conduct A/B testing on different message variations, CTAs, and message content to find out what your audience likes best. Keep track of metrics like open rates, click rates, conversions, revenue, customer retention, delivery rates, and bounce codes to address any potential issues. To measure Return on Investment (ROI), check out attribution tracking options.

#### See Also

- [SMS Marketing Guide](https://www.salesforce.com/marketing/engagement/mobile-marketing/sms-marketing-guide/)