---
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title: Craft Effective SMS Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_sms_craft_content.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_sms_craft_content.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
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description: To improve clarity and reduce cost, keep your messages under 160 characters. Make sure that content is relevant, valuable, and includes an easy way to opt out. Exclusive offers, personalized recommendations, or important updates can be effective. Avoid generic content by tailoring content to specific SMS types.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Craft Effective SMS Content

To improve clarity and reduce cost, keep your messages under 160 characters. Make sure that content is relevant, valuable, and includes an easy way to opt out. Exclusive offers, personalized recommendations, or important updates can be effective. Avoid generic content by tailoring content to specific SMS types.

Transactional SMS:

Used for order confirmations, shipping notifications, and appointment reminders.

Promotional SMS:

Highlights new product launches, limited-time deals, and sales events.

Interactive Content:

Includes surveys, polls, valuable tips, and thank you messages.

To help customers recognize and trust you, consistently - include the brand in your messages. For example, “\[Brand Name\]: Your order has shipped!”