---
schema_version: "1"
id: f45829adbf9bcfb5232b42fa712e961bc1f9cd8546d05b4c7c52f6761f07aa69
title: Shorten URLs in SMS Message
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_shorten_sms_links.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_shorten_sms_links.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0a123bf44aaf646a2bec682a9683691f20c734e8d82a060e4d7a6d590bfdb6f8
description: In MobileConnect and Journey Builder, shorten single and multiple links to reduce the size of an SMS message. You can use either Bitly or the Marketing Cloud Engagement link shortener. Bitly tracks the total clicks for all subscribers. The Engagement shortener tracks the total clicks and unique clicks per subscriber.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Shorten URLs in SMS Message

In MobileConnect and Journey Builder, shorten single and multiple links to reduce the size of an SMS message. You can use either Bitly or the Marketing Cloud Engagement link shortener. Bitly tracks the total clicks for all subscribers. The Engagement shortener tracks the total clicks and unique clicks per subscriber.

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_important.png)

Important If the Engagement shortener isn’t enabled, contact your admin. If you're using Engagement shortener in India, see [Considerations for Using Engagement Shortener in India](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_engagement_shortener_considerations_india.htm&release=264.0.0&type=5 "Before using the Marketing Cloud Engagement shortener, keep these considerations in mind.").

1. Click **Create Message**.
2. Select **Outbound**.
3. Name the message.
4. Select the short or long code to use.
5. If applicable, select a **From Name**.
    
    A From Name sends your message to a customer’s mobile device as if your business is one of the customer’s contacts. Recipients can’t directly respond to messages from a From Name.
6. Select **Opt-Out Availability**, if applicable.
7. Select the send method.
8. Select the audience or create a list.
9. Enter the message text.
10. Select **Automatically Shorten Links**, and the method you want to use. If you’re using the Engagement shortener, select **Track Clicks** to track the user engagement metrics.
    
    The Engagement shortener uses AWS to shorten links in messages and supports dynamic URLs.
    
    The Engagement shortener only shortens links that begin with `http://` or `https://`. Don’t use special characters at the beginning of the links. Ensure there’s space before the URL unless the link is at the beginning of the message.
    
    If the message body includes an AMPscript, you can’t select Bitly.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_note.png)
    
    Note You can request Bitly URL shortening up to 200 URLs per day.
11. Enter the required information, and click **Next**.
12. Review the message information.
13. Set the delivery date and time.
14. Schedule, send, or activate the message.
15. Go to the Message Detail screen to view the user engagement metrics.

#### See Also

- [Link Tracking](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_link_tracking.htm&release=264.0.0&type=5 "In MobileConnect, use link tracking to measure your SMS campaigns that contain URLs. Use one of these shorteners to track links.")
- [Considerations for Using Engagement Shortener in India](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_engagement_shortener_considerations_india.htm&release=264.0.0&type=5 "Before using the Marketing Cloud Engagement shortener, keep these considerations in mind.")