---
schema_version: "1"
id: 229333ca1a85c0c972197bd9b0fd85902f886f6a7376c583cfebccb1752c7f04
title: Message Content Considerations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_message_content_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_message_content_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0f956e23d591b924760699fa9e2ae40345cf4414bd0b25856dd29987c9f41def
description: Some content considerations to keep in mind are character sets and character limits in MobileConnect.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Message Content Considerations

Some content considerations to keep in mind are character sets and character limits in MobileConnect.

Use the MobileConnect app to send text messages via SMS or MMS to countries all over the world. To send messages to mobile numbers within a specific country, use a valid short code or long code enabled to send for the specified country.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_note.png)

Note If the message editor and preview do not display correctly, clear your browser's cache.

- **[Character Counts](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_character_counts.htm&release=264.0.0&type=5)**  
    Learn about how character sets influence the maximum character count of messages in MobileConnect.
- **[Character Sets](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_character_sets.htm&release=264.0.0&type=5)**  
    This page contains examples of MobileConnect messages using characters from GSM 3.38 and non-GSM character sets.
- **[Message Concatenation](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_message_concatenation.htm&release=264.0.0&type=5)**  
    Many markets allow you to concatenate messages, or to deliver multiple messages together as one long message. During message creation in MobileConnect, select **Concatenate Message** to concatenate your outbound message.
- **[GSM 3.38 Character Set](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_gsm_3_38_character_set.htm&release=264.0.0&type=5)**  
    Use this page as a reference list for the GSM 3.38 character set.
- **[Link Tracking](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_link_tracking.htm&release=264.0.0&type=5)**  
    In MobileConnect, use link tracking to measure your SMS campaigns that contain URLs. Use one of these shorteners to track links.
- **[Requesting an SMS Custom Domain for Shortened Links](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_custom_domain_for_links.htm&release=264.0.0&type=5)**  
    Instead of using a generic Salesforce domain, enhance your brand recognition by using a custom domain for links shortened with the Marketing Cloud Engagement shortener. Each business unit can have one custom domain. After your custom domain is set up, all links that are in scheduled and in-progress sends use the custom domain.

#### See Also

- [Get Started in MobileConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_getting_started_with_mobileconnect.htm&release=264.0.0&type=5 "A list of essential tasks to help you get started using MobileConnect.")
- [Ensure Compliance in SMS Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_sms_ensure_compliance_in_campaigns.htm&release=264.0.0&type=5 "To stay compliant, adhere to regulations like Telephone Consumer Protection Act (TCPA) in the United States and General Data Protection Regulation (GDPR) in Europe, and other regional laws. Here are a few best practices to deliver a positive customer experience.")