---
schema_version: "1"
id: 043da60975790e9967f814af2eeaa59ac04cbf2ca69605fdc6e8808e4885f6e0
title: HELP Keywords
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_help_keywords.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_help_keywords.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cc876c27c5f64670efe1f8ea217a064097575da67077a021d8b62971e98fb760
description: HELP keywords allow people sending messages to or receiving messages from the account to request assistance in MobileConnect. For an example response to a HELP keyword, text HELP to 88769.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# HELP Keywords

HELP keywords allow people sending messages to or receiving messages from the account to request assistance in MobileConnect. For an example response to a HELP keyword, text HELP to 88769.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)

Note HELP or STOP keywords created in Enterprise 2.0 top-level accounts apply to all business units within an organization using the same short or long code and satisfy regulatory compliance requirements.

Every MobileConnect account must include a HELP keyword so that people sending messages to or receiving messages from the account can request assistance.

You can implement multiple HELP keywords. For example, create HELP keywords in multiple languages. Create as many HELP keywords necessary to handle all your needs.

## HELP Keyword Response

The response to a HELP keyword should include the following things:

- A description of the program
- The sponsor of the program
- The frequency of the messaging for the program
- Two methods to reach customer support, such as email, toll-free phone number, or website
- Opt out information via a STOP message
- Any additional carrier costs, such as message and data rates

![HELP keyword example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/mc_marketing_cloud_overview/images/trashcan-icon.png)

Text HELP to 88769 to see this example.

- **[Create a HELP Keyword](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_create_a_help_keyword.htm&release=264.0.0&type=5)**  
    Create one or more HELP keywords for MobileConnect in Marketing Cloud Engagement.
- **[Edit a HELP Keyword in MobileConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_edit_a_help_keyword.htm&release=264.0.0&type=5)**  
    Edit an existing HELP keyword in Marketing Cloud Engagement.
- **[Delete a HELP Keyword in MobileConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_delete_a_help_keyword.htm&release=264.0.0&type=5)**  
    Delete an existing HELP keyword from Marketing Cloud Engagement.