---
schema_version: "1"
id: 2a6fc7e07a0d9bf88a02d53cd7b196c4802054a5ce57e966bcc5bfc1e77d6a60
title: Create an Email Opt-In Message in MobileConnect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_email_opt-in.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_email_opt-in.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bdc5984da62b536ef118a732e8b939d656af97629ef918c901e18dbbdbe1e285
description: Use the Email Opt-in template in Marketing Cloud Engagement to invite people to subscribe to your email messages. In-store signs can prompt people to opt in. The Email Opt-in template defines the code and keyword combination, the message that responders receive back, and so on.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create an Email Opt-In Message in MobileConnect

Use the Email Opt-in template in Marketing Cloud Engagement to invite people to subscribe to your email messages. In-store signs can prompt people to opt in. The Email Opt-in template defines the code and keyword combination, the message that responders receive back, and so on.

![example of in-store signage to prompt people to opt in.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/mc_mobile_studio/images/mc_moc_email_opt-in_image.png)

1. On the MobileConnect Overview screen, click **Create Message**.
2. Select the **Email Opt-in** template.
3. Enter a name for the message.
4. Select a short or long code.
5. Select or create the keyword.
6. Select the call to action that prompts people to text in.
7. Move to the next page, and then select the audience or create a list.
8. Exclude audiences, as necessary.
9. Move to the next page and enter the outbound, response, and error messages.
10. If you selected the Outbound or SMS Send and External Source option:
    1. Select the audience or create a list.
    2. Exclude audiences, as necessary.
    3. Move to the next page.
11. Review the message information.
12. Set the dates that the message is active.
13. Set the keyword response window, which is the time period that the message interacts with incoming messages.
14. Schedule or send the message.