---
schema_version: "1"
id: 12ee3728a225a0224642a5192e2d98a2649690f4b9a7f5518abb933bb5b7ee7d
title: Use Default Keyword
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_default_keyword.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_default_keyword.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a306d5aa81f7dd07540dbd44f56d37f4a572b074bd73ebaaeff55850dc7cf445
description: The default keyword feature defines how MobileConnect handles unrecognized keywords. End users are prone to misspelling or responding to an SMS message as if there is a live person reading their responses. Default keyword is a great way to account for misspellings by end users or to get confused end users back on target.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Use Default Keyword

The default keyword feature defines how MobileConnect handles unrecognized keywords. End users are prone to misspelling or responding to an SMS message as if there is a live person reading their responses. Default keyword is a great way to account for misspellings by end users or to get confused end users back on target.

- Only the MID that owns a code can configure a default keyword.
- Default keywords can’t be configured on shared codes.
- The default keyword response can’t be adjusted for individual business units.

1. Click **Create Message**.
2. Select the **Text Response** template.
3. Enter a name for the message.
4. Select the short or long code to use.
5. Select **Default Keyword**.
6. Click **Next**.
7. Complete the message flow.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_example.png)

Example Here are some strategic ways to use the default keyword feature.

- Provide a generic response to users with a link to a help portal, help number, or HELP keyword to further assist the user.
- Create an AMPscript log to capture inbound messages and figure out where users are getting confused, and use that feedback to make adjustments.
- Trigger an external response process to contacts who interact with the default keyword by logging their contact information into a data extension.

#### See Also

- [Create a Text Response Message in MobileConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_text_response.htm&release=264.0.0&type=5 "Use the Text Response template to send an automatic response to incoming SMS messages with a specific keyword in Marketing Cloud Engagement.")