---
schema_version: "1"
id: 035ed4604a6d621436f4adf8c532a781724a28f5879ed8dba6a8be975c7ecf76
title: Align Sender ID with SMS Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_align_sms_codes_with_campaigns.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_align_sms_codes_with_campaigns.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 25980846b4aa8acca3f41e1557d1232c5fefeaff0c8c2f4ed23e1cb95ce2d1dc
description: To adhere to compliance guidelines, build customer trust, and improve deliverability, choose the right sender ID for your SMS campaigns based on message type.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Align Sender ID with SMS Campaigns

To adhere to compliance guidelines, build customer trust, and improve deliverability, choose the right sender ID for your SMS campaigns based on message type.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mobile_studio-264-0-0-production-enus/26e7f9fa-f44c-489b-9b21-135d26904a29/images/icon_note.png)

Note Using the same code for transactional and marketing messages isn't allowed in some countries. Contact your Salesforce or aggregator representative for guidance.

Using separate SMS sender IDs helps users opt out of marketing messages without blocking important notifications from your brand. This method meets regulations for easy opt-outs, and carriers are less likely to filter messages. You can also measure the performance and user engagement of each message type. This table shows the appropriate sender ID to use for different SMS types.

 
| Message Type | Sender ID |
| --- | --- |
| Transactional (OTPs, receipts, appointments) | Dedicated Short or Long Code |
| Alerts (outages or shipping status) | Long Code or FromName (Alpha) |
| Promotions (sales, coupons) | Short Code or FromName |