---
schema_version: "1"
id: 44690b0aa45f613a32cbdb89eda389393e401fad674294c3c4182acffa5e6958
title: Set Up the Paid Media Optimization Agent (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_set_up_paid_media_optimization_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_set_up_paid_media_optimization_agent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6b715d1d7cb83582a9e6df0464f1784d92f23d6671dc1f734d2e0ccc69c904b1
description: Use the The Paid Media Optimization Agent to review underperforming ads, see pause recommendations, and pause ads directly from Marketing Intelligence in supported channels. The agent helps you optimize campaigns and manage budgets without switching between reports or dashboards.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Set Up the Paid Media Optimization Agent (Beta)

Use the The Paid Media Optimization Agent to review underperforming ads, see pause recommendations, and pause ads directly from Marketing Intelligence in supported channels. The agent helps you optimize campaigns and manage budgets without switching between reports or dashboards.

### Required Editions

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note Paid Media Optimization Agent is a pilot or beta service that is subject to the Beta Services Terms at [Agreements - Salesforce.com](https://www.salesforce.com/company/legal/agreements/) or a written Unified Pilot Agreement if executed by Customer, and the Non-GA Credit Consumption, Non-GA Gen AI, and the Non-GA Open AI LLM Provider terms in the [Product Terms Directory](https://ptd.salesforce.com/?_ga=2.247987783.1372150065.1709219475-629000709.1639001992). Use of this pilot or beta service is at the Customer's sole discretion.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions with the Einstein for Sales, Einstein for Service, or Einstein Platform add-ons, and in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Marketing Cloud Next.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d3604e89">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d3604e89 ">To create an AI Agent:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d3604e89 ">
              <p dir="ltr">Manage AI Agents and Manage Agentforce Employee Agents</p>
              <p dir="ltr">OR</p>
              <p style="margin-bottom:0;" dir="ltr">Customize Application</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d3604e89 ">To set up Paid Media Optimization agent:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d3604e89 ">
              <p style="margin-bottom:0;" dir="ltr">Marketing Intelligence Admin permission set</p>
            </td>

          </tr>
        </tbody>
      </table>

1. Enable Agentforce in Marketing Intelligence.
    1. From Setup, in the Quick Find box, enter and select **Marketing Intelligence**.
    2. On the Feature Manager tab, enable Agentforce.
2. Turn on Agentforce Agents.
    1. From Setup, in the Quick Find box, enter and select **Agentforce Agents**.
    2. Click **New Agent**.
    3. Select **Paid Media Optimization Agent**, and then click **Next**.
    4. Click **Next**.
    5. Enter your company details.
    6. Click **Next**.
    7. Select the language and tone of your agent's responses.
    8. Click **Create**.
3. To turn on the Paid Media Optimization Agent, click **Activate**.
4. [Manage Agentforce Employee Agent (AEA) access](https://help.salesforce.com/s/articleView?id=ai.agent_manage_aea_access.htm&type=5&language=en_US).