---
schema_version: "1"
id: dd0ada2b538d66ebd42fbc657a73357a9a9c10c940ec2ad71b5e3f29b43557a8
title: Review Pipeline Data with Pivot Tables in Marketing Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_pivot_table.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pivot_table.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b9ed3b0ffea83a3423046bccca94a83136eeb520728e6f789448010e0c680634
description: Verify mapped pipeline data in Salesforce Report Builder. Compare measurements, group results by dimension, apply filters, add a chart, and export the report.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Review Pipeline Data with Pivot Tables in Marketing Intelligence

Verify mapped pipeline data in Salesforce Report Builder. Compare measurements, group results by dimension, apply filters, add a chart, and export the report.

Marketing Intelligence automatically filters each new pivot table to include data from the pipeline where you created it. If mapped fields are available, the report includes these default dimensions and measurements.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col style="width:33.33333333333333%"> <col style="width:33.33333333333333%"> <col style="width:33.33333333333333%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Data Pipeline Type</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Dimensions</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Measurements</td></tr><tr class=""><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Delivery</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Date, Campaign Name</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Impressions, Clicks, Spend</td></tr><tr class=""><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Conversions</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Date, Campaign Name</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Conversions, Revenue</td></tr><tr class=""><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Delivery Verification</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Unified Date, Campaign Name</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Viewable Impressions, Verifiable Impressions</td></tr><tr class=""><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Web Analytics Event</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Date, Website Page Hostname</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Website Total Events, Website Visits</td></tr><tr class=""><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Web Analytics Page</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Date, Website Page Hostname</td><td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Website Page Views</td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note

If the pipeline doesn’t include the default dimensions and measurements, Marketing Intelligence adds Date and all mapped measurements to the report.

In Report Builder, you can:

- Add or remove row groupings and measurements
- Narrow summarized results with aggregate filters
- Show subtotals and a grand total
- Add a chart and select a chart value to filter the report results
- Drill down into grouped results Save, run, and export the report

For Data 360 report availability, behavior, and limits, see [Data 360 Reports and Dashboards: Limits and Limitations](https://help.salesforce.com/s/articleView?id=analytics.rd_dc_reports_dashboards_limits.htm&type=5&language=en_US). For general Report Builder information, see [Reports](https://help.salesforce.com/s/articleView?id=analytics.rd_reports_overview.htm&type=5&language=en_US).

- **[Create a Pivot Table in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pivot_tables_create.htm&release=264.0.0&type=5)**  
    Verify that pipeline data is mapped and processed correctly before you use it in dashboards and other analyses.