---
schema_version: "1"
id: e0ff83175c96ab406dc386a3402c31b7aff057b187b12f3447702a3e690f0338
title: Required Roles and Permissions for Marketing Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_permissions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_permissions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c6719c2ad8de62b29e406d30ad8b1c6839cbae0c8c45a367016979ccc9826293
description: "Before you set up Marketing Intelligence in Marketing Cloud Next, confirm that you have the necessary licenses, roles, and permissions to access the data and features. Marketing Intelligence uses permission set groups, which bundle the permissions for a specific role into one assignment. A Salesforce admin can assign a user one of three permission set groups based on their role: MI Admin, MI Data Specialist, or MI Marketing Manager."
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Required Roles and Permissions for Marketing Intelligence

Before you set up Marketing Intelligence in Marketing Cloud Next, confirm that you have the necessary licenses, roles, and permissions to access the data and features. Marketing Intelligence uses permission set groups, which bundle the permissions for a specific role into one assignment. A Salesforce admin can assign a user one of three permission set groups based on their role: MI Admin, MI Data Specialist, or MI Marketing Manager.

Marketing Intelligence is available in Lightning Experience for these standard Salesforce editions:

- Developer
- Enterprise
- Performance
- Unlimited

To access Marketing Intelligence, make sure you have:

- Salesforce account
- Data 360 license with the Semantic Layer enabled
- Tableau Next license
- Marketing Intelligence permission set

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:25%">
        <col style="width:25%">
        <col style="width:25%">
        <col style="width:25%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d6839e86">Role</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d6839e89">description</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d6839e92">Permission Set Group</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d6839e95">Included permission Sets </th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e86 ">Admin</td>

          <td data-label="description" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e89 ">The Admin has full access to configure all <span>Marketing Intelligence</span>
            features, including setting up and installing the semantic model and
            application.</td>

          <td data-label="Permission Set Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e92 ">MI Admin</td>

          <td data-label="Included permission Sets" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e95 "><a name="mc_mi_permissions__ul_x23_tjy_f2c"><!-- --></a>
            <ul id="mc_mi_permissions__ul_x23_tjy_f2c">
              <li>Marketing Intelligence Admin</li>

              <li>Tableau Next Admin</li>

              <li>Tableau Unmetered Admin</li>

              <li>Data Cloud Architect</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e86 ">Data Specialist</td>

          <td data-label="description" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e89 ">The Data Specialist has full access to <span>Marketing Intelligence</span> entities and
            can configure data management with targeted permissions access to the Data Management
            tab. </td>

          <td data-label="Permission Set Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e92 ">MI Data Specialist </td>

          <td data-label="Included permission Sets" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e95 "><a name="mc_mi_permissions__ul_wkj_hky_f2c"><!-- --></a>
            <ul id="mc_mi_permissions__ul_wkj_hky_f2c">
              <li>MI Marketing Data Specialist</li>

              <li>Tableau Next Platform Analyst</li>

              <li>Tableau Unmetered Platform Analyst</li>

              <li>Data Cloud Activation Specialist</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Role" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e86 ">Marketing Manager</td>

          <td data-label="description" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e89 ">The Marketing Manager can view marketing performance dashboards and access <span>Marketing Intelligence</span> to view and create marketing goals.</td>

          <td data-label="Permission Set Group" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e92 ">MI Marketing Manager</td>

          <td data-label="Included permission Sets" class="slds-cell-wrap" style="vertical-align:top;" headers="d6839e95 "><a name="mc_mi_permissions__ul_wsl_nky_f2c"><!-- --></a>
            <ul id="mc_mi_permissions__ul_wsl_nky_f2c">
              <li>Marketing Intelligence Manager</li>

              <li>Tableau Next Self-Service Consumer</li>

              <li>Tableau Unmetered Self-Service Consumer</li>

              <li>Data Cloud User</li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>