---
schema_version: "1"
id: 51873a03d53344742e4d1ced52867719c982a8ba15a603682df2497d70cf12d2
title: Create a Pattern for Marketing Intelligence Data (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_patterns_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_patterns_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ee32c7b2e2379b3a9a747e2b35e9465cf305491c45bb95a2bca7fc96b85c65fc
description: Apply consistency to your data by creating a naming convention (pattern). Using patterns makes data more structured and easier to analyze.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Create a Pattern for Marketing Intelligence Data (Beta)

Apply consistency to your data by creating a naming convention (pattern). Using patterns makes data more structured and easier to analyze.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Developer</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> editions.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col>
          <col>
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d4432e69">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d4432e69 ">To create a pattern:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d4432e69 ">Marketing Intelligence Admin</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note Patterns is a pilot or beta s ervice that is subject to the Beta Services Terms at [Agreements - Salesforce.com](https://www.salesforce.com/company/legal/agreements/) or a written Unified Pilot Agreement if executed by Customer, and applicable terms in the [Product Terms Directory](https://ptd.salesforce.com/). Use of this pilot or beta service is at the Customer's sole discretion.

1. From the App Launcher, search and select **Marketing Intelligence**.
2. On the Data Management tab, select **Patterns**.
3. Click **New Pattern**.
4. Select a data space, name your pattern, select the dimension, add an optional description, and then click **Next**.
5. Select a naming convention to base the pattern on from the left side panel.
6. Select a dimension or create one for each position in your pattern.
7. To change the applied delimiter, select an option from the dropdown
8. To extract a position, select **Extract**.
    
    Only extracted positions are added to the data model and are reflected in reporting.
9. Click **Publish**.

Your pattern is added to the pattern list, where you can monitor, activate and deactivate it.