---
schema_version: "1"
id: 1552dcb9ef721870d0908f7e96ef39096b5e42cbf0b84b1770cbdffd02829407
title: Patterns in Marketing Intelligence (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_patterns.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_patterns.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d0e6b12ef96603f4f81610300cdb52d6c72dabe80458423420a0d54a81e00f54
description: Make data more structured and easier to analyze by creating naming conventions in fields like campaign names, ad names, and ad group names. By defining these patterns, you can extract key attributes, such as a product type, region, or business unit, from lengthy text strings. Using patterns improves data consistency, reduces errors, saves time, and ensures uniform classification across marketing campaigns.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Patterns in Marketing Intelligence (Beta)

Make data more structured and easier to analyze by creating naming conventions in fields like campaign names, ad names, and ad group names. By defining these patterns, you can extract key attributes, such as a product type, region, or business unit, from lengthy text strings. Using patterns improves data consistency, reduces errors, saves time, and ensures uniform classification across marketing campaigns.

- **[Create a Pattern for Marketing Intelligence Data (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_patterns_create.htm&release=264.0.0&type=5)**  
    Apply consistency to your data by creating a naming convention (pattern). Using patterns makes data more structured and easier to analyze.