---
schema_version: "1"
id: 6feebab8967f2ab08e09bf4e78afa8b581aae0273d1d15279804293bc48fb5e8
title: Marketing Intelligence in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_marketing_intelligence.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_marketing_intelligence.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fe79a9a59c504f9fc880b4addd0b5a023dc4c74507fe48ceebc4df4f2427b07d
description: Marketing Intelligence in Marketing Cloud Next empowers marketers to improve customer experiences across multiple channels and at scale. Marketing Intelligence simplifies data management by providing automated connectors, a unified data model, and data enrichment. Maximize conversions and improve campaign performance with AI-generated campaign summaries and cross-channel attribution.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Marketing Intelligence in Marketing Cloud Next

Marketing Intelligence in Marketing Cloud Next empowers marketers to improve customer experiences across multiple channels and at scale. Marketing Intelligence simplifies data management by providing automated connectors, a unified data model, and data enrichment. Maximize conversions and improve campaign performance with AI-generated campaign summaries and cross-channel attribution.

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            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/resources-global/_corporate/images/learning_maps/lm_start.png" alt="Map ornament"></span>
            </p>
            <p>
              <strong>Get Started</strong>
            </p>
            <p>
              <a href="https://www.salesforce.com/marketing/analytics/introducing-marketing-intelligence/" target="_blank">Webpage: Introducing Marketing Intelligence</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_get_started.htm&amp;type=5&amp;language=en_US" target="_blank">Get Started With Marketing Intelligence</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_setup.htm&amp;type=5&amp;language=en_US" target="_blank">Set Up Marketing Intelligence</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://trailhead.salesforce.com/content/learn/modules/marketing-intelligence-quick-look" target="_blank">Trailhead: Marketing Intelligence in Marketing
                Cloud Next</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/resources-global/_corporate/images/learning_maps/lm_develop_2.png" alt="Map ornament"></span>
            </p>
            <p>
              <strong>Run Your Business</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_marketing_intelligence.htm&amp;release&amp;language=en_US" target="_blank">Get the Latest Release Notes</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://trailhead.salesforce.com/content/learn/modules/ai-powered-analytics-with-marketing-intelligence" target="_blank">Trailhead: AI-Powered Analytics with Marketing
                Intelligence</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/resources-global/_corporate/images/learning_maps/lm_integrate_2.png" alt="Map ornament"></span>
            </p>
            <p>
              <strong>Connect Your Data</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_concept_pipeline.htm&amp;type=5&amp;language=en_US" target="_blank">Connect Your Data to Marketing Intelligence With
                Data Pipelines</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-mi-integrations.html?_ga=2.107209410.1123560707.1768982674-2081447322.1765913313" target="_blank">Developers: Marketing Intelligence Connectors and
                Integrations</a>
            </p>
          </td>

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            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/resources-global/_corporate/images/learning_maps/lm_audience_1.png" alt="Map ornament"></span>
            </p>
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              <strong>Enhance Your Data</strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_data_enrichment.htm&amp;type=5&amp;language=en_US" target="_blank">Enrich Your Data in Marketing Intelligence</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_patterns.htm&amp;type=5&amp;language=en_US" target="_blank">Patterns in Marketing Intelligence (Beta)</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/resources-global/_corporate/images/learning_maps/lm_optimize_end_1.png" alt="Map ornament"></span>
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              <strong>Analyze and Visualize Your Data </strong>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_goals.htm&amp;type=5&amp;language=en_US" target="_blank">Measure Performance with Marketing Intelligence
                Goals</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_marketing_analytics.htm&amp;type=5&amp;language=en_US" target="_blank">Optimize Marketing Strategies with Marketing
                Intelligence Analytics</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_concept_attribution.htm&amp;type=5&amp;language=en_US" target="_blank">Analyze Conversions with Marketing Intelligence
                Attribution</a>
            </p>
            <p>
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_mi_agentforce.htm&amp;type=5&amp;language=en_US" target="_blank">Improve Marketing Strategies with Agentforce in
                Marketing Intelligence</a>
            </p>
            <p style="margin-bottom:0;">
              <a href="https://www.salesforce.com/plus/experience/dreamforce_2025/series/marketers_and_commerce_at_dreamforce_2025/episode/episode-s1e12" target="_blank">Video: How Slack Uses Agentforce Marketing to
                Optimize Paid Search</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">&nbsp;</td>

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![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note For more information on which services are included in each Marketing Intelligence edition, see our [pricing docs](https://www.salesforce.com/marketing/analytics/pricing/?d=afx).

- **[Get Started With Marketing Intelligence in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_get_started.htm&release=264.0.0&type=5)**  
    Marketing Intelligence in Marketing Cloud Next helps you analyze marketing performance using the power of Data 360 and Tableau. To get started, make sure you have the required roles, and permissions. Admins can enable Data 360, deploy the semantic model, and install the app to unlock insights and optimize campaigns.
- **[Unified Marketing Intelligence Semantic Data Model](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_unified_semantic_data_model.htm&release=264.0.0&type=5)**  
    The Unified Marketing Intelligence Semantic Data Model (SDM) combines paid media, owned-channel engagement, and CRM data in one queryable semantic layer. Use the SDM to report across channels with consistent measurements, shared dimensions, and supported join paths.
- **[Connect Your Data to Marketing Intelligence with Data Pipelines](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_concept_pipeline.htm&release=264.0.0&type=5)**  
    Data pipelines automate the collection, transformation, and organization of marketing data to prepare it for analysis in Marketing Intelligence in Marketing Cloud Next. By using a predefined API connector or TotalConnect, pipelines structure data with entities like data streams and transforms. This process ensures accuracy, consistency, and alignment with the Marketing Intelligence data model, delivering faster insights and more reliable campaign optimization.
- **[Harmonize Your Data](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_harmonize.htm&release=264.0.0&type=5)**  
    Make your marketing data consistent, structured, and easy to analyze. Use patterns and data enrichment to standardize naming, extract key attributes, and add business context to reduce errors, save time, and generate more accurate insights.
- **[Anchor Your Campaign Data in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_anchor_campaign.htm&release=264.0.0&type=5)**  
    An Anchor Campaign groups related marketing campaigns into a single performance view. By consolidating cross-channel efforts like email, social, and search, you can track how an entire initiative performs as a whole rather than managing fragmented reports.
- **[Attribution in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_attribution_overview.htm&release=264.0.0&type=5)**  
    Attribution in Marketing Intelligence is the practice of identifying which marketing activities, channels, and touchpoints contribute to a desired business outcome—such as a lead conversion, pipeline creation, or closed deal. By understanding attribution, marketing teams can make smarter investment decisions, optimize campaign performance, and demonstrate the business impact of their work.
- **[View Insights on the Marketing Intelligence Home Page](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_home_page.htm&release=264.0.0&type=5)**  
    The Marketing Intelligence in Marketing Cloud Next home page provides an interactive overview of your marketing strategies, data health, and goals. It helps you navigate the marketing landscape and make informed decisions by providing a clear picture of your overall performance and trends.
- **[Measure Performance with Marketing Intelligence Goals (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_goals.htm&release=264.0.0&type=5)**  
    Goals are essential for developing and executing an effective marketing strategy. Marketing goals are specific, measurable objectives that align with broader business goals, guiding teams toward success. With Goals from Marketing Intelligence in Marketing Cloud Next, you can create, manage, track, and visualize goals that measure advertising campaign performance, return on investment (ROI), and marketing KPIs.
- **[Dashboards in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_marketing_analytics.htm&release=264.0.0&type=5)**  
    Dashboards in Marketing Intelligence help you analyze performance, evaluate marketing impact, and understand customer behavior across channels, campaigns, and segments. Each dashboard focuses on a specific type of analysis, enabling you to explore trends, compare results, and make data-driven decisions.
- **[Improve Marketing Strategies with Agentforce in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_agentforce.htm&release=264.0.0&type=5)**  
    Agentforce brings generative AI to Marketing Intelligence in Marketing Cloud Next, enabling agents to analyze your data and recommend actions to improve performance.
- **[Budget Reallocation in Marketing Intelligence(Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_budget_reallocation_overview.htm&release=264.0.0&type=5)**  
    Budget Reallocation analyzes campaign performance and recommends daily budget changes within or across channels. You review and approve every recommendation before Budget Reallocation applies the proposed change.