---
schema_version: "1"
id: 59c8fdbf647bc5655a4ca6e371330d4858b87f5cac74e3f904846f8ee30be189
title: View Insights on the Marketing Intelligence Home Page
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_home_page.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_home_page.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ebf0252887f16397a3d4f2244262f35ec80d4c9171ad126eb89f8171b4b713a5
description: The Marketing Intelligence in Marketing Cloud Next home page provides an interactive overview of your marketing strategies, data health, and goals. It helps you navigate the marketing landscape and make informed decisions by providing a clear picture of your overall performance and trends.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# View Insights on the Marketing Intelligence Home Page

The Marketing Intelligence in Marketing Cloud Next home page provides an interactive overview of your marketing strategies, data health, and goals. It helps you navigate the marketing landscape and make informed decisions by providing a clear picture of your overall performance and trends.

The home page includes a campaign summary so that you can quickly assess the performance of your advertising campaigns. To start the Paid Media Optimization Agent, click **Optimize Campaigns**. This agent helps you improve ad performance by identifying underperforming ads based on industry benchmarks. See [Pause Underperforming Ads with the Paid Media Optimization Agent (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_paid_media_optimization_parent.htm&release=264.0.0&type=5 "The Paid Media Optimization Agent analyzes ad performance, recommends which ads to pause, and supports actions directly in Marketing Intelligence for supported channels. Use the agent to optimize campaigns and manage budgets without switching between reports or dashboards.").

To view data on the home page, connect at least one data pipeline to Marketing Intelligence. See [Data Pipelines in MI](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_concept_pipeline.htm&release=264.0.0&type=5 "Data pipelines automate the collection, transformation, and organization of marketing data to prepare it for analysis in Marketing Intelligence in Marketing Cloud Next. By using a predefined API connector or TotalConnect, pipelines structure data with entities like data streams and transforms. This process ensures accuracy, consistency, and alignment with the Marketing Intelligence data model, delivering faster insights and more reliable campaign optimization.").

- **[Customize the Campaign Summary in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_customize_campaign_summary.htm&release=264.0.0&type=5)**  
    The campaign summary helps you quickly understand how your campaigns are performing. In the Home tab, you see an overall summary of all campaign objectives. In the Marketing Analytics dashboards, you see summaries grouped by objective and tailored to each dashboard. Select objectives, define the metrics that measure success, and take action directly from the summary.