---
schema_version: "1"
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title: Harmonize Your Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_harmonize.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_harmonize.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2a00f386cd6556a1c0f0ca6b8c4096cabf36ef5ad8691ec00d4f83d5c6ce14ad
description: Make your marketing data consistent, structured, and easy to analyze. Use patterns and data enrichment to standardize naming, extract key attributes, and add business context to reduce errors, save time, and generate more accurate insights.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Harmonize Your Data

Make your marketing data consistent, structured, and easy to analyze. Use patterns and data enrichment to standardize naming, extract key attributes, and add business context to reduce errors, save time, and generate more accurate insights.

- **[Enrich Your Data in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_data_enrichment.htm&release=264.0.0&type=5)**  
    Data enrichment enhances the quality and usability of your marketing data by adding business context, providing consistency, and improving categorization. You can generate more accurate insights and make better-informed decisions. With Marketing Intelligence in Marketing Cloud Next, you can use a preexisting Data 360 data model object (DMO), upload an enrichment file, or apply Einstein Data Enrichment to refine and structure your data.
- **[Patterns in Marketing Intelligence (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_patterns.htm&release=264.0.0&type=5)**  
    Make data more structured and easier to analyze by creating naming conventions in fields like campaign names, ad names, and ad group names. By defining these patterns, you can extract key attributes, such as a product type, region, or business unit, from lengthy text strings. Using patterns improves data consistency, reduces errors, saves time, and ensures uniform classification across marketing campaigns.