---
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title: Create a Data Enrichment with Einstein
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_enrich_einstein.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_enrich_einstein.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0769005c813df34b3e83032157097b969c2587b7ade45402d89b85250d7766e0
description: Use Einstein to draft and refine enrichments to standardize and harmonize data for consistency and improved segmentation. Einstein Data Enrichment unifies variations, fills in missing details, and categorizes data. For example, it normalizes entries like facebook, FACEBOOK, and FaceBook into a consistent format, improving data accuracy and organization.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Create a Data Enrichment with Einstein

Use Einstein to draft and refine enrichments to standardize and harmonize data for consistency and improved segmentation. Einstein Data Enrichment unifies variations, fills in missing details, and categorizes data. For example, it normalizes entries like facebook, FACEBOOK, and FaceBook into a consistent format, improving data accuracy and organization.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Developer</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> editions.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d3833e66">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d3833e66 ">To draft data enrichments with Einstein: </td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d3833e66 ">Marketing Intelligence Admin</td>

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1. From the App Launcher, find and select **Marketing Intelligence**.
2. On the Data Management tab, select **Data Enrichment**.
3. Click **New Enrichment** and then select **Enrich with Einstein**.
4. Select a data space, name the enrichment, select the dimension, add an optional description, and then click **Next**.
5. Select the relevant Einstein use case and click **Next**.
    - **Data Normalization**—Standardizes formats and values across datasets to reduce redundancy and improve integrity.
    - **Grouping**—Organizes data into categories or clusters for easier analysis and identifying patterns.
6. To edit the enrichment or add instructions, enter them in the canvas and click **Refine**.
7. To specify how a raw value appears in your data, expand Enrichment Properties and edit the values.
8. Preview your data, and click **Create**.

Enriched data is available in the Data Enrichment tab for reporting and visualizations in dashboards