--- schema_version: "1" id: 6f952756f43ff3cb534acedf12a48d19206bb1a4288b595ea0a86e0e93a1e9cc title: Enable Data Governance Permissions for Objects in Marketing Intelligence collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_dc_object_governance.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_dc_object_governance.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 19fb85e077768f589a815442a126e64ba27062fe80adb1c53564f41b4b7e68a8 description: To use Data 360 Data Governance features for Marketing Intelligence, grant access to objects according to an access policy. products: - Marketing - Marketing Cloud Intelligence - Marketing Cloud Next release: "264" --- # Enable Data Governance Permissions for Objects in Marketing Intelligence To use Data 360 Data Governance features for Marketing Intelligence, grant access to objects according to an access policy. Marketing Intelligence continues to evolve after setup. Each time a data source is connected or a pipeline is deployed, new Data 360 objects automatically generate in the background. As new objects are created and existing ones become relevant to new use cases, permissions must be continuously managed to ensure that users have the appropriate access. You can manage access using either attribute-based access control (ABAC) or role-based access control (RBAC). - Attribute-Based Access Control (ABAC): Allows or denies access based on attributes of the user, data, or environment. - Role-Based Access Control (RBAC): Defined as part of a permission set and controls which data spaces, objects, and fields within those data spaces users can access. These options provide granular control over user access to data. Follow the steps in [Grant Access to Data 360 Objects](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_access.htm&type=5&language=en_US) to assign objects to an available policy.
Associated Data 360 Objects
Object Type Category Name Additional Information
Data Lake Object (DLO) Engagement Engagement Marketing Intelligence engagement data
Profile Profile Profile category data
Other Other Other category data
Engagement SecondaryEngagement Secondary engagement data
Profile SecondaryProfile Secondary profile data
Other SecondaryOther Secondary other category data
Data Model Objects (DMOs) Core Marketing Objects Campaign Campaign information and metadata
Ad Advertisement details
MediaBuy Media buying information
MediaBuyPackage Media buy package details
MarketingChannel Marketing channel definitions
MarketSegment Market segmentation data
Ad-Related Objects AdConversionTag Conversion tracking tags
AdExchange Ad exchange information
AdKeyword Keyword targeting data
AdStrategy Ad strategy definitions
AdSite Site placement information
Engagement Summary Objects ConversionEngagementSummary Conversion engagement metrics
DeliveryEngagementSummary Delivery engagement metrics
DeliveryVerificationEngmtSummary Delivery verification metrics
WebEventEngagementSummary Web event engagement data
WebPageEngagementSummary Web page engagement metrics
Audience & Targeting Objects MarketingChannelEngagedAudience Engaged audience data
MarketingChannelTargetedSegment Targeted segment information
DeviceTypeConfiguration Device targeting configuration
Web & Digital Objects Website Website information
Webpage Individual webpage data
WebsiteEvent Website event tracking
WebsiteSource Website traffic sources
Social Media Objects SocialMessage Social media message data
SocialPage Social media page information
Product Object Product Product information details
Calculated Insights (CIOs) Performance Metrics CPA Cost Per Acquisition
CPC Cost Per Click
CPM Cost Per Mille
CPV Cost Per View
CPCV Cost Per Completed View
CTR Click Through Rate
ConversionRate Conversion rate calculation
InteractionRate Interaction rate metrics
ViewRate View rate calculations
Social Media Metrics CostPerEngagement Cost per social engagement
CostPerFollow Cost per follower
CostPerLike Cost per like/reaction acquisition
SocialEngagementRate Social engagement rate
Video Metrics VideoCompletions25Rate 25% video completion rate
VideoCompletions50Rate 50% video completion rate
VideoCompletions75Rate 75% video completion rate
VideoFullyPlayedRate 100% video completion rate
VideoViewRate Video view rate
Financial Metrics ROAS Return on Ad Spend
ROI Return on Investment
CampaignBudget Budget calculations
Website Analytics AverageTimeOnWebsite Average time spent on website
WebsiteVisitBounceRate Website bounce rate
Aggregation Metrics WeightedPositions Weighted position calculations
UniqueCampaigns Unique campaign counts
UniqueMarketSegments Unique market segment counts
Data Pipeline Objects Supported Data Sources Campaign, MediaBuy, Ad, MarketingChannel, Delivery, Conversion, ConversionTag, Site Object types created for supported data sources
Object Type Catergories OTHER: Campaign, MediaBuy, Ad, MarketingChannel, ConversionTag, Site Object Types
ENGAGEMENT: Delivery, Conversion Object Types
Campaign Attribution Objects campaign-attribution Main attribution object
campaign-attribution-logical-view Attribution logical view
campaign-attribution-semantic-relationship Attribution relationships
Segment Intelligence Objects market-segment Market segment intelligence data
Marketing Performance Objects Performance Dimensions UnifiedChannelDateTime Unified channel date/time dimension
UnifiedChannelMarketSegmentName Unified channel market segment dimension
UnifiedChannelType Unified channel type dimension
UnifiedChannelName Unified channel name dimension
UnifiedChannelNameFromDataSource Unified channel name from data source
Performance Measurements TotalMarketingClicks Total marketing clicks measurement
TotalMarketingComments Total marketing comments measurement
TotalMarketingCTR Total marketing CTR measurement
TotalMarketingImpressions Total marketing impressions measurement
TotalMarketingShares Total marketing shares measurement
TotalMarketingVisits Total marketing visits measurement
Schema Objects Advertisement Ad N/A
Campaign Campaign
Conversion Conversion
Conversion Tracking ConversionTag
Delivery Delivery
Verification DeliveryVerification
Device Device
Audience EngagedAudience
Ad Exchange Exchange
Keyword Keyword
Channel MarketingChannel
Media Buy MediaBuy
Media Package MediaBuyPackage
Product Product
Site Site
Strategy Strategy
Targeting TargetedSegment
Web Analytics WebAnalyticsEvent
Web Analytics WebAnalyticsPage
Website Website
Website Event WebsiteEvent
Website Page WebsitePage
Website Source WebsiteSource
If you have more than one data space, grant access to objects in each data space. Object names in non-default data spaces follow the convention of \_.