---
schema_version: "1"
id: f18dd69b1d34839f3d02173a339d1ed032b432b853b90a7db130938f1ca3255f
title: Enrich Your Data in Marketing Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_data_enrichment.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_data_enrichment.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6e75ea222b2152d72a0ae25a314f465893e041f6645108d81f3498c9be820a99
description: Data enrichment enhances the quality and usability of your marketing data by adding business context, providing consistency, and improving categorization. You can generate more accurate insights and make better-informed decisions. With Marketing Intelligence in Marketing Cloud Next, you can use a preexisting Data 360 data model object (DMO), upload an enrichment file, or apply Einstein Data Enrichment to refine and structure your data.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Enrich Your Data in Marketing Intelligence

Data enrichment enhances the quality and usability of your marketing data by adding business context, providing consistency, and improving categorization. You can generate more accurate insights and make better-informed decisions. With Marketing Intelligence in Marketing Cloud Next, you can use a preexisting Data 360 data model object (DMO), upload an enrichment file, or apply Einstein Data Enrichment to refine and structure your data.

- **[Create a Data Enrichment With Data 360 Objects](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_enrich_dc_objects.htm&release=264.0.0&type=5)**  
    You can enhance your data in Marketing Intelligence using multiple methods. Use Data 360 Data Model Objects (DMO) to normalize your data for better consistency and insights.
- **[Create a Data Enrichment With a File](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_enrich_file.htm&release=264.0.0&type=5)**  
    You can enhance your data in Marketing Intelligence using multiple methods. Use a data enrichment file to normalize your data for better consistency and insights.
- **[Create a Data Enrichment with Einstein](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_enrich_einstein.htm&release=264.0.0&type=5)**  
    Use Einstein to draft and refine enrichments to standardize and harmonize data for consistency and improved segmentation. Einstein Data Enrichment unifies variations, fills in missing details, and categorizes data. For example, it normalizes entries like facebook, FACEBOOK, and FaceBook into a consistent format, improving data accuracy and organization.