---
schema_version: "1"
id: e0676c6cbc257a11a3170ad337accf00c367576fd4ed52993390450dab41cba8
title: Create Users and Assign Permissions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_create_users.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_create_users.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 15e3d576d0a15c819cc0330cc809ca12e4ab13694ed789a20224a9e0269c38f6
description: Create users and provide access to Marketing Intelligence features. Assign a single Permission Set Group containing all required permissions, instead of individual permission sets.
products:
- Marketing
- Marketing Cloud Intelligence
- Marketing Cloud Next
release: "264"
---
# Create Users and Assign Permissions
Create users and provide access to Marketing Intelligence features. Assign a single Permission Set Group containing all required permissions, instead of individual permission sets.
### Required Editions
Before you install Marketing Intelligence, admins must assign themselves the required permissions. Installation won't proceed without them.
Note
When Data 360 is enabled, standard permission sets apply only to the default data space. To grant access to other data spaces, update the associated data space. All permission sets—including standard and custom ones—must be manually associated with non-default data spaces
See [_Associate a Permission Set with a Data Space_](https://help.salesforce.com/s/articleView?id=data.c360_a_data_spaces_associate_perm_sets.htm&type=5&language=en_US).
Available in: Developer, Enterprise, Performance, and Unlimited editions.
User Permissions Needed
To create users and assign permissions:
Marketing Intelligence Admin
Tip Use Permission Set Groups for streamlined access management. Ensure users have the required licenses before assigning groups.
User Type
Permission Set Group
Individual Permission Sets
Admin User
MI Admin
The MI (Marketing Intelligence) Admin group includes:
Marketing Intelligence Admin
Tableau Next Admin
Tableau Unmetered Admin
Data Cloud Architect
Data Specialist User
MI Data Specialist
The MI Data Specialist group includes:
MI Marketing Data Specialist
Tableau Next Platform Analyst
Tableau Unmetered Platform Analyst
Data Cloud Activation Specialist
Marketing Manager User
MI Marketing Manager
The MI Marketing Manager group includes:
Marketing Intelligence Manager
Tableau Next Self-Service Consumer
Tableau Unmetered Self-Service Consumer
Data Cloud User
1. In Setup, in the Quick Find box, enter **Users**, then under User Management Settings, select **Users**.
2. Click a user name, or click **New User** to create a new user.
3. Click **Permission Set Group Assignments** and then click **Edit Assignments**.
4. Select the appropriate Permission Set Group, such as **MI Admin**, **MI Data Specialist**, or **MI Marketing Manager** and then click **Add**.
5. Save your work.
To assign permissions manually instead of using Permission Set Group Assignments, click **Permission Set Assignments** and add each individual permission set listed in the table above.
Repeat these steps for each user that needs access to Marketing Intelligence.
Note
Existing users with individual permission sets are not impacted by new group permissions and continue to work as before.