---
schema_version: "1"
id: 4b0d4b9521c0a0e1847854097e591f8f2a830d39fa82dbefad9625660c5aa4c3
title: Create a Marketing Intelligence Goal (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_create_goal.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_create_goal.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 642d663ea9c6e110759f425a01fbbf631445cdf1ad55f9804268492dd03486e3
description: Create a goal to make informed decisions that drive success. Goals help you set clear KPIs, track, and measure key metrics, experiment with different marketing channels, and understand the customer journey.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Create a Marketing Intelligence Goal (Beta)

Create a goal to make informed decisions that drive success. Goals help you set clear KPIs, track, and measure key metrics, experiment with different marketing channels, and understand the customer journey.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong> and <strong>Developer</strong> Editions.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d3442e69">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d3442e69 ">To create a <span>Marketing Intelligence</span> Goal</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d3442e69 ">Marketing Intelligence Admin </td>

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![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note Marketing Intelligence Goals is a pilot or beta service that is subject to the Beta Services Terms at [Agreements - Salesforce.com](https://www.salesforce.com/company/legal/agreements/) or a written Unified Pilot Agreement if executed by Customer, and applicable terms in the [Product Terms Directory](https://ptd.salesforce.com/?_ga=2.247987783.1372150065.1709219475-629000709.1639001992). Use of this pilot or beta service is at the Customer's sole discretion.

Use Marketing Intelligence Feature Manager to turn on Goals, or ask your admin to do it for you.

1. In Marketing Intelligence, on the Goals tab, click **Create a Goal**.
2. Select the metric that you want to target.
3. Select the channel you want to base the goal on. You can select multiple channels.
4. Add additional filters.
5. Define the goal’s target value.
6. Select the goal type you want to use.
7. Enter the goal’s start and end dates.
8. Preview your goal in the preview window.
9. Review the goal and its settings, then click **Save**.

The new goal appears in the Goals Overview list and can be modified as needed.