---
schema_version: "1"
id: cfc6f6aa88f48187e07336574540fe7b941462b608af070d927f689956da962f
title: Considerations for Paid Media Optimization in Marketing Intelligence (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_considerations_for_paid_media_optimization_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_considerations_for_paid_media_optimization_agent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d90e2ba2a5fde8a9661332022f6f27669f4303060fcbe6bf0080849c09d75323
description: To use Paid Media Optimization in Marketing Intelligence, consider supported functionality, usage, limitations and allowances, limits, and other issues.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Considerations for Paid Media Optimization in Marketing Intelligence (Beta)

To use Paid Media Optimization in Marketing Intelligence, consider supported functionality, usage, limitations and allowances, limits, and other issues.

### Required Editions

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note Paid Media Optimization Agent is a pilot or beta service that is subject to the Beta Services Terms at [Agreements - Salesforce.com](https://www.salesforce.com/company/legal/agreements/) or a written Unified Pilot Agreement if executed by Customer, and the Non-GA Credit Consumption, Non-GA Gen AI, and the Non-GA Open AI LLM Provider terms in the [Product Terms Directory](https://ptd.salesforce.com/?_ga=2.247987783.1372150065.1709219475-629000709.1639001992). Use of this pilot or beta service is at the Customer's sole discretion.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions with the Einstein for Sales, Einstein for Service, or Einstein Platform add-ons, and in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Marketing Cloud Next.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d7424e90">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d7424e90 ">To create an AI Agent:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d7424e90 ">
              <p dir="ltr">Manage AI Agents and Manage Agentforce Employee Agents</p>
              <p dir="ltr">OR</p>
              <p style="margin-bottom:0;" dir="ltr">Customize Application</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d7424e90 ">To set up Paid Media Optimization agent:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d7424e90 ">
              <p style="margin-bottom:0;" dir="ltr">Marketing Intelligence Admin permission set</p>
            </td>

          </tr>
        </tbody>
      </table>

## Supported Channels

Paid Media Optimization currently supports Google Ads, Meta Ads, and LinkedIn Ads.

## Language and Locale Support

  
| Language | locale | culture code |
| --- | --- | --- |
| English | English (United States) | en\_US |

## Large Language Model Support

Paid Media Optimization supports this model.

## Model

OpenAI GPT-4o

## Einstein Trust Layer Service Support

Paid Media Optimization supports these Trust Layer services.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d7424e219">Service</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d7424e222">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e219 ">Dynamic Grounding with Secure Data Retrieval</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e222 ">Yes</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e219 ">
              <p style="margin-bottom:0;" dir="ltr">Prompt Defense (System policies and prompt injection detection)</p>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e222 ">Yes</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e219 ">Data Masking</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e222 ">No</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e219 ">Toxicity Detection</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e222 ">Yes</td>

          </tr>
          <tr class="">
            <td data-label="Service" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e219 ">Audit and Feedback</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d7424e222 ">Yes</td>

          </tr>
        </tbody>
      </table>

## Region Support

Paid media optimization does not support geo-aware LLM request routing, as described in [Geo-Aware LLM Request Routing on the Einstein Generative AI Platform.](https://help.salesforce.com/s/articleView?id=ai.generative_ai_platform_geo_aware_routing.htm&type=5&language=en_US)

## Generative AI Usage

Agentforce Usage Types (for Agentforce conversations) and Einstein Requests are metrics for generative AI. The use of generative AI capabilities, in either a production or sandbox environment, consumes Einstein Requests and possibly Data 360 credits. To learn more, see [Generative AI Billable Usage Types](https://help.salesforce.com/s/articleView?id=ai.generative_ai_usage.htm&type=5&language=en_US).

Paid media optimization stores and processes data using Data 360. Paid media optimization consumes credits used for billing based on your usage of the feature.

## Data Cloud One Support

Paid media optimization is supported in Data Cloud One companion orgs. For more information, see [Salesforce CRM Orgs to Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_connect_salesforce_orgs.htm&type=5&language=en_US).