---
schema_version: "1"
id: ff7ca914714b19cc1a7e0c54fd2fff05f5f718428a75e3bb0115c0c39e55b364
title: Create an Anchor Campaign in Marketing Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_anchor_campaign_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_anchor_campaign_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 63bde5587384e59dfa69bd2c49e190265d58d6fe7ed742334393bfcfa83f1481
description: Group related campaigns to track performance as a single strategic initiative.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Create an Anchor Campaign in Marketing Intelligence

Group related campaigns to track performance as a single strategic initiative.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong> and <strong>Developer</strong> Editions.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d6405e66">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d6405e66 ">To create an anchor campaign</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d6405e66 ">Marketing Intelligence Admin</td>

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1. In Marketing Intelligence, from the Data Management tab, click **Anchor Campaigns**.
2. Click **New Anchor Campaign**.
3. Select the data space, name your anchor campaign, add a description, and then click **Next**.
4. Select the method for including campaigns.
    
    - Filters automatically include campaigns based on defined rules.
    - ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)
        
        Note Filters help refine your selection. However, anchors are created at the campaign level, and queries include all data tied to the parent Campaign ID.
    - Use Manual mode to select specific campaigns from a list. Set the date range.
5. Set the date range.
6. Add your campaigns.
    
    - To create a filter, select a dimension, select an operator, enter a value, and then click **Apply**.
        
        For example, create a filter to include campaigns automatically based on strategy. Select the Strategy Name dimension, set Contains as the operator, and enter a value of Lead Nurturing. This objective targets campaigns that engage and educate prospects over time to drive conversions.
    - In Manual mode, select the campaigns you want to include from the list.
7. Customize the table columns. Click the![manage column icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/mc_mi/images/mc_mi_anchor_1.png) icon, search for the fields you want to view, and add them to the table.
8. Save your changes.

The Anchor Campaign appears in the Anchor Campaign table.