---
schema_version: "1"
id: 6f5b106d9f2b0a3654b187432b6d9cb0462bfa78a42e6ac9219fc780b6ca7878
title: Anchor Your Campaign Data in Marketing Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_anchor_campaign.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_anchor_campaign.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b086efd237376ab59a174e32f19cac02d073925f2bb80776a6c11a9486ad04c2
description: An Anchor Campaign groups related marketing campaigns into a single performance view. By consolidating cross-channel efforts like email, social, and search, you can track how an entire initiative performs as a whole rather than managing fragmented reports.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Anchor Your Campaign Data in Marketing Intelligence

An Anchor Campaign groups related marketing campaigns into a single performance view. By consolidating cross-channel efforts like email, social, and search, you can track how an entire initiative performs as a whole rather than managing fragmented reports.

For example, group Q4 email, social, and paid search campaigns under “Q4 Product Launch” to see how the initiative performs overall.

Anchor Campaigns reduce errors from siloed or inconsistently named campaigns and help you quickly identify areas that need optimization.

- **[Create an Anchor Campaign in Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_anchor_campaign_create.htm&release=264.0.0&type=5)**  
    Group related campaigns to track performance as a single strategic initiative.