---
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title: Journeys and Automations in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_journeys_and_automations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_journeys_and_automations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
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description: Design and automate Marketing Cloud Engagement campaigns that guide customers through their journey with a brand. Execute simple or multistep marketing and data management activities on an immediate, triggered, or scheduled basis.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Journeys and Automations in Marketing Cloud Engagement

Design and automate Marketing Cloud Engagement campaigns that guide customers through their journey with a brand. Execute simple or multistep marketing and data management activities on an immediate, triggered, or scheduled basis.

- **[Email Client Privacy and Non-Subscriber Activity in Marketing Cloud Engagement Email and Journeys](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_marketing_cloud_email_privacy.htm&release=264.0.0&type=5)**  
    Some email client providers are making privacy changes that can impact open metrics and calculations. Trust is the #1 Value at Salesforce. Privacy and security continue to gain importance in our digital lives. Our top priority is to create the solutions that help you respond, act, and succeed in these new environments. Marketers traditionally create automations, campaign engagement strategies, and more based on email opens because email opens can signal whether a customer or prospect is interested in your content. But the privacy options available to customers can make email opens less reliable as engagement signals.
- **[Automation Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_as_automation_studio.htm&release=264.0.0&type=5)**  
    Automate your Marketing Cloud Engagement email sends, queries, imports, and more with Automation Studio. Build simple or complex workflows that automate marketing and data management tasks based on criteria that you configure.
- **[Journeys and Messages](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&release=264.0.0&type=5)**  
    Journey Builder is a campaign planning tool in Marketing Cloud Engagement that enables you to design and automate campaigns that guide customers through their journey with a brand. Its foundation is the journey, which is the communication plan you design. Canvas activities tell Journey Builder how to communicate to and direct contacts in the journey. Contacts enter from an entry source. The journey then continually evaluates contacts to determine when to move them to the next activity.
- **[Behavioral Triggers](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_behavioral_triggers.htm&release=264.0.0&type=5)**  
    Use Marketing Cloud Engagement to reach customers who abandon unpurchased items or services. Configure the flow of this behavioral data into the data extensions for email sends and journeys. Using behavioral data this way is called Behavioral Triggers.