---
schema_version: "1"
id: bfea19d6cca0f3067e2c9dc4ecccde0b4f494c7dfbc13c27c2d7a5e0849a0c6a
title: WhatsApp Template Message Approval
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_whatsapp_template_message_approval_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_template_message_approval_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: aebaa95c78c604e29295089e18235e7e8d3261d6ea6257b5fe2b5c79c5b01a20
description: After you create a template, submit it for approval. Approval decisions can take up to 24 hours. When a decision is made, a notification appears in your WhatsApp Manager, and your Business Manager admins receive an email.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# WhatsApp Template Message Approval

After you create a template, submit it for approval. Approval decisions can take up to 24 hours. When a decision is made, a notification appears in your WhatsApp Manager, and your Business Manager admins receive an email.

If the template is rejected, you can [edit and resubmit it for approval](https://developers.facebook.com/docs/whatsapp/message-templates/guidelines/#editing) or [appeal the decision](https://developers.facebook.com/docs/whatsapp/message-templates/guidelines/#appeals). Appeals must include a [sample](https://developers.facebook.com/docs/whatsapp/message-templates/guidelines/#samples). For more information, see [Meta’s Message Templates guidelines](https://developers.facebook.com/docs/whatsapp/message-templates/guidelines).

## Considerations

- A template’s status can change based on a review decision, appeal outcome, or updated [quality rating](https://developers.facebook.com/docs/whatsapp/message-templates/guidelines/#quality-rating).
- Only message templates with an active status are imported into Content Builder for personalization, sent to customers, and available for journeys.
- If an active template’s status is changed to In Review or Rejected, all active journeys using the template fail to send the message.
- If an approved template’s status changes to Disabled, edit and resubmit it for approval.
- You must resubmit an edited template for approval. When resubmitted, its status is set to In Review.