---
schema_version: "1"
id: c5a23985d4472f2e786b90454004502ecfdca71b02e1b04de169a4f37f6dc34e
title: Create WhatsApp Quick Reply Messages
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_whatsapp_reply_buttons.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_reply_buttons.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 66416c95ab9dd70c0e685b3bda7f29fcfc8cd220d395fd0ceea6279cad646aef
description: Make it easy for your customers to get the assistance they need by including quick reply buttons in your WhatsApp messages in Marketing Cloud Engagement.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create WhatsApp Quick Reply Messages

Make it easy for your customers to get the assistance they need by including quick reply buttons in your WhatsApp messages in Marketing Cloud Engagement.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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        <thead class="slds-text-title_caps ">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d49467e38">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d49467e38 ">To create messages:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d49467e38 ">Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
              Content Editor/Publisher</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d49467e38 ">To manage journeys:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d49467e38 ">Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
              Content Editor/Publisher</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)

Note Quick reply messages are supported only in accounts with Unified Messaging. For more information, contact your Account Executive.

1. In Content Builder, select **Create** | **Chat Messaging** | **WhatsApp Session Message**.
2. For Message Type, select **Quick Reply**.
3. Configure the header, body, and footer for the session message.
4. Under Button 1, for **Button Text**, enter the text that appears on the button that customers click to view the list.
5. For **Pass Back Value**, enter a unique value.
    
    The value that you specify in this field isn't visible to customers. When your customer clicks a quick reply button, the pass back value is sent to Journey Builder. You can use this value in decision points in the current journey or to trigger other journeys.
6. To add another quick reply button, click **Add Section**, and then configure the button.
7. Save your changes.

After you create a session message, [add it to a journey](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_send_session_messages_in_journey_builder.htm&release=264.0.0&type=5 "After you personalize your session messages, use Journey Builder to start sending.").

Events generated by quick reply messages are returned to Journey Builder as events. You can also retrieve details about these events in [data extracts](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_data_extract.htm&language=en_US), [Event Notification Service events](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens-get-started.html), or [Data 360 extracts](https://developer.salesforce.com/docs/data/data-cloud-ref/guide/c360a-api-extract-data.html).

#### See Also

- [_Marketing Cloud Engagement APIs and Programmatic Languages_: WhatsApp Quick Reply Payload Example](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/engagement_ott_events_mobile_originated.html#quick-reply-buttons)