---
schema_version: "1"
id: 0a34eb39fad722080e1e45b381012e45450e5140f90c00807556f201bc194583
title: Personalize Your WhatsApp Template Messages in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_whatsapp_personalize_template_messages.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_personalize_template_messages.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d86c69e2cd63d42d57bf05479e8dd76abeac140d9d433fd6f37afe0d7e5040a0
description: After your template message is approved, you can personalize your messages using Content Builder.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Personalize Your WhatsApp Template Messages in Marketing Cloud Engagement

After your template message is approved, you can personalize your messages using Content Builder.

1. In Content Builder, click **Create**.
2. In the dropdown, select **Chat Messaging**, and then select **WhatsApp Template Message**.
3. To see your approved templates, click **Browse**.
    
    Templates created after July 12, 2024 include the WhatsApp Business account (WABA) ID in the file name.
4. Click the template you want to use, and click **Select**.
5. Select the language you want to use, and click **Next**.
6. Select the variables to use in your message.
    
    After approval, you can add only variables to the templates. You can’t edit the rest of the message.
    
    1. Complete the header using personalization tags or AMPscript.
    2. Complete the message body using personalization tags or AMPscript.
        
        Personalization tags or variables can't be more than 60 characters for headers and 1,024 characters for messages. Facebook rejects messages that exceed these limits.
    3. Add button text up to 20 characters.
7. Save your changes.

Now your template messages are ready to [send in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_send_template_messages_in_journey_builder.htm&release=264.0.0&type=5 "After you personalize your template messages, use Journey Builder to start sending.").