---
schema_version: "1"
id: 658959f72f42d9e7a4f3be9ed062e8c0d7a73fde5670c7aeba6a95086cd322db
title: Get Started with WhatsApp Messaging in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_whatsapp_get_started.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_get_started.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 15f6e39aac5270479b93a55e78feff0ae82fdae93c5dab6674aca23309f27d22
description: Start chatting with your customers by setting up WhatsApp in Marketing Cloud Engagement.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Get Started with WhatsApp Messaging in Marketing Cloud Engagement

Start chatting with your customers by setting up WhatsApp in Marketing Cloud Engagement.

For help with using WhatsApp with Service Cloud, see [Create a WhatsApp Channel in Service Cloud](https://help.salesforce.com/s/articleView?id=service.messaging_set_up_whatsapp.htm&language=en_US).

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_important.png)

Important After you purchase the WhatsApp-First Business Messaging SKU, all outbound messages and existing journeys and templates on the Sinch app stop working. To use WhatsApp-First Business Messaging, you must create a WhatsApp business account, register a new phone number, and create templates, journeys, and audiences.

- **[Get Started with WhatsApp-First Business Messaging (Meta)](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_get_started.htm&release=264.0.0&type=5)**  
    Set up WhatsApp-First Business Messaging.
- **[Get Started with WhatsApp Chat Messaging (Sinch)](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_get_started.htm&release=264.0.0&type=5)**  
    Set up WhatsApp Chat Messaging.

## Get Started with WhatsApp-First Business Messaging (Meta)

Set up WhatsApp-First Business Messaging.

From the app switcher, in the Mobile Studio dropdown list, select **WhatsApp**.

![On the Marketing Cloud home page, the WhatsApp option in the Mobile Studio dropdown list.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_whatsapp_dropdown_menu.png)

If you don’t see WhatsApp in the dropdown list, contact your Marketing Cloud Engagement Account Executive to ensure that you’ve purchased the WhatsApp First Conversation SKU.

## Get Started with WhatsApp Chat Messaging (Sinch)

Set up WhatsApp Chat Messaging.

In Journey Builder, check for a WhatsApp Message activity in the list. If you don’t see this activity, contact your Marketing Cloud Engagement Account Executive.

![WhatsApp Message Activity in Journey Builder Canvas](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_whatsapp.png)

1. Drag the **WhatsApp Message** activity onto the canvas.
2. To purchase the SKUs, click the **WhatsApp Message** activity.
3. Download the package from [Salesforce AppExchange](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000GDb0UUAT&tab=e).
4. Log in to the Marketing Cloud Engagement account where you want to install this package.
    
    If you’re already logged in to your Engagement account, log out, and then log back in to see the updates.
5. After you authenticate your account, your screen looks like this.
    
    ![WhatsApp Sinch Download Screen](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_whatsapp_sinch_download.png)
6. Click **Install**.
7. Agree to the Salesforce Terms & Conditions.
8. In the Access tab, select the user for this package.
9. Log out of your Engagement account, and then log back in.
10. Ensure that you see Chat Messaging Setup in the AppExchange dropdown.
    
    ![Chat Messaging Setup in AppExchange](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_whatsapp_appexchange.png)

Next, [create your WhatsApp Business Account](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_set_up_account.htm&release=264.0.0&type=5 "To send WhatsApp messages, you need a WhatsApp Business account. In Journey Builder, your WhatsApp display name and phone number are referred to as a channel. When you send a message from your business channel, customers see the display name and number.").