---
schema_version: "1"
id: 2f9c37b5de23ad7dc4c1e8fa8701c37c106e3b388f561554689a5133c7172ace
title: WhatsApp Chat Message Analytics in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_whatsapp_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 894e1e389a5b1fd8e65bf9fa82f97ba29de13931b67f1ffdf01a0b0bc9a56c09
description: After you activate your journey, you can view your WhatsApp Chat Message performance.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# WhatsApp Chat Message Analytics in Marketing Cloud Engagement

After you activate your journey, you can view your WhatsApp Chat Message performance.

WhatsApp doesn’t give opt-out information back to brands. Brands can discern opt-out rates by evaluating their message bounces. This analysis also shows users who are offline and bounced messages.

Sends, deliveries, read, and failed statuses are aggregated and reported via the Salesforce platform.

1. In the Journeys Dashboard, click the journey you want to view.
2. Click the **WhatsApp Activity**.
3. Select the timeframe that you want analytics for.
4. View the message delivery and open rates.

To view more detailed message data, you can [create a data extract](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_data_extract.htm&release=264.0.0&type=5 "Use Automation Studio and Contact Builder to create Chat Messaging Data Extracts and learn more about your message metrics.").