---
schema_version: "1"
id: 24eed9b7a1b2b87acbd941c9f92c9d54b9e6f1889f3de6e9e5ce77f0d9a3835e
title: Configure an Engagement Split
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_use_the_engagement_split_activity.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_use_the_engagement_split_activity.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f8981c8efbe09dfe3eb5bbd93565a98666eea584bd65a304f2078aab41d0192e
description: The Journey Builder Engagement Split activity sends contacts down a Yes or No path based on whether they open the email or click a link or if the email bounces.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Configure an Engagement Split

The Journey Builder Engagement Split activity sends contacts down a Yes or No path based on whether they open the email or click a link or if the email bounces.

To use an Engagement Split, enable the tracking feature for your email message. At least one message activity must occur before an Engagement Split. To allow the system time to track engagement for all preceding messages, a wait activity must occur between the last message and the Engagement Split. Add at least a 1-hour wait between the message activity and the Engagement Split to allow enough time for your subscribers to engage with the message.

The term “open” refers to when a subscriber clicks a link in an email. If a subscriber has images disabled in their inbox, opens related to that image aren’t recorded. If the subscriber clicks a link in the same message, it’s counted as an open.

1. Drag the engagement split activity onto the canvas.
    
    At least one email activity must precede the split.
2. Click the activity.
3. To configure the engagement split, select an email message to monitor.
    
    Journey Builder lists all applicable messages in activities that come before the engagement split in the journey.
4. Click **Message Metrics**.
5. To send contacts down the Yes branch, choose the criteria.
    
    The criteria are used to track opens and clicks for the email.
6. If you select **Links**, select or enter the URLs that you want the Engagement Split to monitor. A URL is listed one time, even if you add it multiple times. You can’t use Mailto URLs, URLs with query parameters, and URLs with fragments (using the # character). Enter the full URL including https. You can monitor links that include unsubscribe or update profile links.
7. Click **Summary**.
8. Click **Done**.
9. To view Yes and No paths, hover over the path beneath the configured activity.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_tip.png)
    
    Tip After configuration, you can hover over the activity to view details.

#### See Also

- [Get Started with Content Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_get_started_with_content_builder.htm&language=en_US)