---
schema_version: "1"
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title: Use the Ad Audience Activity
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_use_the_ad_audiences_activity.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_use_the_ad_audiences_activity.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 864ee7388a0f9cb765001d6dfd95835299450ae6b1131ee7dc9dcba09d320508
description: Use the Ad Audience activity to build an audience in Journey Builder. To use this activity, set up Facebook Twitter, Google Adwords, or LinkedIn as destinations in Marketing Cloud Engagement Advertising Audiences Administration. This activity is available only in accounts provisioned to use Advertising Audiences.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Use the Ad Audience Activity

Use the Ad Audience activity to build an audience in Journey Builder. To use this activity, set up Facebook Twitter, Google Adwords, or LinkedIn as destinations in Marketing Cloud Engagement Advertising Audiences Administration. This activity is available only in accounts provisioned to use Advertising Audiences.

Journeys that use the Ad Audience activity must include email addresses as the attribute in the Entry Event. Contacts in a journey that don’t include an email address can’t populate an Advertising Audience. Refresh Rate determines how often the ad audience pulls in data from Journey Builder. Refresh Rate is set to refresh as soon as possible according to how your account is provisioned.

1. Drag the Ad Audience activity onto the canvas.
2. Enter a name and description.
3. Select an advertising network and account to target.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_tip.png)
    
    Tip Use this advertising account only with the advertising network that you select here.

#### See Also

- [Get Started with Advertising Audiences](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_get_started_with_advertising_audiences.htm&language=en_US)
- [Add Audience Activity to Journeys](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_add_audience_activity_to_journeys.htm&language=en_US)