---
schema_version: "1"
id: 0556ef1a05b9ce35eef733b1a548675426b2e2d8d068541ede9ed6c33fb55891
title: Email Activity in Journey Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_send_email_activity.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_send_email_activity.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cddb391d158e2388da0c58ef4c2414bdfc2d0984f5b126d89acd3dc13ea12456
description: The Journey Builder email activity uses the power of Email Studio to send to Marketing Cloud Engagement contacts in a journey. Configure and review statistics without leaving Journey Builder.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Email Activity in Journey Builder

The Journey Builder email activity uses the power of Email Studio to send to Marketing Cloud Engagement contacts in a journey. Configure and review statistics without leaving Journey Builder.

## Considerations

- Each journey version has its own triggered send for each email activity. A new triggered send is created when a new journey version is activated.
- Triggered send validation compares the email's personalization strings to event data from the journey entry source. Entry source event data contains the field names and corresponding data types in the journey's entry source data extension.
- Update email properties, such as Send Classifications or Publication Lists, by editing the email activity.
- Update images, content, and other Email Studio-related components by pausing, publishing changes, and restarting the triggered send.
    - Dynamic subject rules
    - Send classifications
    - Sender profiles
    - Delivery profilesJourney Builder email activities that use the email don’t automatically receive these updates. Implement changes to emails by updating each email activity while in draft mode, then reactivating the journey. Alternately, update the send on the classic Journey Builder Sends page.
- When validation errors occur, make sure the email's personalization strings are calling data values included in the entry source data extension. If the email personalization includes a field that isn’t in the entry source data extension, email validation can fail.
- Emails using AMPscript can use the Data Extension Lookup() function to interact with data extensions in your account.
- Emails using AMPscript for personalization aren’t required to call data values found in the event source data extension.

- **[Configure the Email Activity](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configure_the_send_email_activity.htm&release=264.0.0&type=5)**  
    Use an email activity to power Journey Builder email sends to Marketing Cloud Engagement contacts in a journey.
- **[Managing Contacts in a Journey Builder Email Activity](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_managing_contacts.htm&release=264.0.0&type=5)**  
    To manage contacts in a Journey Builder email activity, use Marketing Cloud Engagement advanced sending options.
- **[Update an Email Activity in a Journey](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_update_an_email_in_a_running_journey.htm&release=264.0.0&type=5)**  
    Edit an email in a running journey.
- **[Things to Know About Journey Builder Triggered Send](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_triggered_send_properties.htm&release=264.0.0&type=5)**  
    When you create a Journey Builder email, a triggered send is created automatically. Activating the journey creates the triggered send definition that the journey’s email activity uses.
- **[Email Activity Tracking in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_email_activity_tracking.htm&release=264.0.0&type=5)**  
    In Marketing Cloud Engagement, find tracking information for each running journey’s canvas. More Journey Builder email tracking is available in Email Studio.
- **[View Email Activity Statistics](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_view_email_activity_statistics.htm&release=264.0.0&type=5)**  
    In Marketing Cloud Engagement, see the results of each email activity send on the Journey Builder canvas.
- **[View Google Analytics Email Activity Metrics](https://help.salesforce.com/s/articleView?id=mktg.mc_gai_email_activitymetrics.htm&release=264.0.0&type=5)**  
    Email metrics measure how journey email message activities impact the behaviors of your customers. You can track the performance of each email activity in a journey.

#### See Also

- [Send Classifications for Marketing Cloud Engagement Email](https://help.salesforce.com/s/articleView?id=mktg.mc_es_send_classifications.htm&language=en_US)
- [Send Logging in Email Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_es_send_logging.htm&language=en_US)
- [Triggered Emails in Email Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_es_triggered_emails.htm&language=en_US)
- [Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_marketing_cloud_connect.htm&language=en_US)