---
schema_version: "1"
id: bdebdd6ef2040155b966315ec60818ea1d127c30888564fe1fb5f2c791aa6b50
title: Journey Builder Sales and Service Cloud Best Practices
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_sales_service_cloud_best_practices.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_sales_service_cloud_best_practices.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 62b862fdb3d04e10c27b15c3e917ed4b5a2fce8d8021b717ff688499732b138d
description: Review these best practices to prevent a Sales or Service Cloud activity from negatively impacting your account. Adhering to these practices can reduce impact on other journeys in your enterprise and improve processing times.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Journey Builder Sales and Service Cloud Best Practices

Review these best practices to prevent a Sales or Service Cloud activity from negatively impacting your account. Adhering to these practices can reduce impact on other journeys in your enterprise and improve processing times.

- Don’t use Journey Builder as a substitute for the [Data Import Wizard](https://help.salesforce.com/s/articleView?id=xcloud.data_import_wizard.htm&language=en_US) or [Data Loader](https://help.salesforce.com/s/articleView?id=xcloud.data_loader_about.htm&language=en_US) for bulk updates.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)
    
    Note A Sendable Data Extension is required when configuring a Journey Builder Entry event. The Sendable Relationship of the Data Extension dictates what value is used for “ContactKey”. Contacts are created in your All Contacts using the Sendable Relationship Field when injected into Journey Builder even if there are no messaging activities. Using a Sales or Service Cloud activity can create unwanted contacts in your Marketing Cloud Engagement account.
- Limit the number of fields being updated on the selected objects.
- Avoid high-volume updates to objects that have many related records, such as CampaignMember or Opportunity.
- Journey processing in one business unit can negatively impact processing in another business unit. Distribute activity throughout your enterprise accordingly.

#### See Also

- [How to Optimize Journey Builder Performance](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_optimize_sending_in_journey_builder.htm&release=264.0.0&type=5 "The Journey Builder processing rate varies based on your data model, filters, configuration, activities, and content complexity. Journeys share processing resources, so stagger the start time for each journey to reduce the demand and increase the processing speed of individual journeys. Use the System Optimization Dashboard to identify and prioritize optimizations that could increase your overall throughput.")
- [Best Practices for Integration Activity Fields](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_tips_for_activity_fields.htm&release=264.0.0&type=5 "Sales and Service Cloud activities follow a similar configuration workflow. Consider these tips during configuration.")
- [Sales and Service Cloud Activities](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_sales_service_cloud_activities.htm&release=264.0.0&type=5 "Use Sales and Service Cloud canvas activities in Journey Builder to create or update object records for connected Marketing Cloud Engagement contacts. You can grant users access to create or edit Sales and Service Cloud activities, except users with the Marketing Cloud Engagement Administrator role.")