---
schema_version: "1"
id: b7f85e0274cd6175d95d5ebac7ba97609efef68fc2b59890183a53d4c14ec1b9
title: Multi-Step Journeys
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_multistep_journeys.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_multistep_journeys.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cb88692bf98e2b4b96df74dc06ec20a2ce4f4621964f5616f000dda12a824a58
description: Journey Builder’s Multi-Step journeys enable you to create and manage customer journeys through a series of interactions with your brand. These journeys can include multiple channels and customized journey paths based on customer interactions or attributes.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Multi-Step Journeys

Journey Builder’s Multi-Step journeys enable you to create and manage customer journeys through a series of interactions with your brand. These journeys can include multiple channels and customized journey paths based on customer interactions or attributes.

Keep journeys discrete and focused on a single marketing objective, like welcoming new customers or thanking volunteers for signing up. Here are two examples.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_tip.png)

Tip Start small with a single triggered message and build on success by creating a short series. Use the simple journey to test your approach and gather baseline metrics before you add complexity. For example, start with a welcome series that includes timed waits. Then when you feel comfortable, add Engagement or Decision Splits.

![Use Case: Financial Services](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_example.png)

Use Case: Financial Services

Michael manages new customer engagement for a financial institution. He creates a journey to tell customers about account features, like the mobile app, fund transfers, and the free bill pay.

![Use Case: Retail](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_example.png)

Use Case: Retail

Angela is the marketing manager for a large online retailer. She creates a customer journey to re-engage with customers who add items to their cart, but don’t make a purchase. This journey includes a reminder, followed two days later by a discount offer for customers who still haven’t completed the purchase.

- **[Create a Multi-Step Journey in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_create_multistep_journey.htm&release=264.0.0&type=5)**  
    Use the Multi-Step feature in Journey Builder to create automated, customized, multiple-touch customer journeys in Marketing Cloud Engagement.

#### See Also

- [Email Activity Tracking in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_email_activity_tracking.htm&release=264.0.0&type=5 "In Marketing Cloud Engagement, find tracking information for each running journey’s canvas. More Journey Builder email tracking is available in Email Studio.")