---
schema_version: "1"
id: f6c5abae4ad567378cc27f890a6071b8fbe0c21a45991a46f75d5bb122dc98bf
title: Email Client Privacy and Non-Subscriber Activity in Marketing Cloud Engagement Email and Journeys
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_marketing_cloud_email_privacy.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_marketing_cloud_email_privacy.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a6ab16274391e6fcf726eaa02a4bb64cda90b0ae612c282b82227aef02ba471e
description: "Some email client providers are making privacy changes that can impact open metrics and calculations. Trust is the #1 Value at Salesforce. Privacy and security continue to gain importance in our digital lives. Our top priority is to create the solutions that help you respond, act, and succeed in these new environments. Marketers traditionally create automations, campaign engagement strategies, and more based on email opens because email opens can signal whether a customer or prospect is interested in your content. But the privacy options available to customers can make email opens less reliable as engagement signals."
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Email Client Privacy and Non-Subscriber Activity in Marketing Cloud Engagement Email and Journeys

Some email client providers are making privacy changes that can impact open metrics and calculations. Trust is the #1 Value at Salesforce. Privacy and security continue to gain importance in our digital lives. Our top priority is to create the solutions that help you respond, act, and succeed in these new environments. Marketers traditionally create automations, campaign engagement strategies, and more based on email opens because email opens can signal whether a customer or prospect is interested in your content. But the privacy options available to customers can make email opens less reliable as engagement signals.

In the Marketing Cloud Engagement Email and Journey experiences, these changes are to assist you in identifying the most valuable metrics for your campaigns.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d6077e44">Marketing Cloud Engagement App</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d6077e47">Details</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Marketing Cloud Engagement App" class="slds-cell-wrap" style="vertical-align:top;" headers="d6077e44 ">Journey Builder</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d6077e47 ">
              <p>Open-related decisions such as Engagement Splits and Path Optimizer winner selection
                can be less reliable. Open metrics for active journeys can be artificially inflated.
              </p>
              <p style="margin-bottom:0;">Users are reminded on the Journey Analytics dashboard that open-related metrics don’t
                always accurately reflect engagement. </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Marketing Cloud Engagement App" class="slds-cell-wrap" style="vertical-align:top;" headers="d6077e44 ">Intelligence Reports for Engagements</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d6077e47 ">
              <p>Email engagement metrics, including Email Unique Opens, Email Open Rate, and Email
                Click-to-Open Rate, can be artificially inflated. </p>
              <p style="margin-bottom:0;">Users are reminded that on Email
                dashboards, open-related metrics don’t always accurately reflect engagement.</p>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Use Einstein to Improve your Marketing Efforts](https://help.salesforce.com/s/articleView?id=mktg.marketing_cloud_einstein.htm&language=en_US)
- [Clicks and Opens Behavior](https://help.salesforce.com/s/articleView?id=mktg.mc_es_clicks_and_opens_behavior.htm&language=en_US)