---
schema_version: "1"
id: a2e83c5ad243ce89106bfb927a71ef150c366fc850b026f4bf715b8450042b65
title: Enable or Disable Google Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_enable_google_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_enable_google_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 938c171236b352ebbe486c5aadc9e0b1986a3490dd60a2f6fd8afa46ef04a213
description: The Google Analytics Free integration allows marketers with Journey Builder to apply automated tracking on email and SMS messages. Google Analytics users can also see reporting in Journey Builder that provides insights into how their customers are engaging with their messaging and web-based marketing. Marketing Cloud Engagement customers with the GA360 integration can also act on these insights by creating audiences in Google Analytics, then sending them to Engagement to use for remarketing.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Enable or Disable Google Analytics

The Google Analytics Free integration allows marketers with Journey Builder to apply automated tracking on email and SMS messages. Google Analytics users can also see reporting in Journey Builder that provides insights into how their customers are engaging with their messaging and web-based marketing. Marketing Cloud Engagement customers with the GA360 integration can also act on these insights by creating audiences in Google Analytics, then sending them to Engagement to use for remarketing.

To access Google Analytics in Journey Settings, enable the Google Analytics integration.

The Google Analytics integration tracks links in your journey emails and can track links by domain. Enable this integration to make it available in all journeys

1. Click ![the settings icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_settings_icon_w_arrow.png).
2. To disable tracking for the journey, deselect **Track links for all emails in this journey**.
3. To disable one or more domains, click **X** next to each domain. If you don’t deselect **Track links for all emails in this journey**, links in journey emails that point to any domain are tracked.

#### See Also

- [Configure the Google Analytics Integration for Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_gai_configure_ga360_integration.htm&language=en_US)
- [Create and manage goals](https://support.google.com/analytics/answer/1012040?hl=en)
- [Conversions reports](https://support.google.com/analytics/answer/1037249?hl=en)