---
schema_version: "1"
id: f9b98649b65bb705247167c1dd9b7c282f27ab655f31e48920aefdb104db0c97
title: Create a Single Send Journey
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_create_single_send_journey.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_create_single_send_journey.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b6597b42447b0c824e1ad9fef4f06722a9257e2411020a7b49db4507fefc6b19
description: Use the Single Send feature in Journey Builder to create a single-message journey for a batch audience. You can schedule Single Send journeys to send immediately or at a future date and time. And you can use Einstein activities to send at the optimal time and frequency for each contact.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create a Single Send Journey

Use the Single Send feature in Journey Builder to create a single-message journey for a batch audience. You can schedule Single Send journeys to send immediately or at a future date and time. And you can use Einstein activities to send at the optimal time and frequency for each contact.

1. In Journey Builder, click **Create New Journey**.
2. Navigate to Single Send Journey, and select the type of message to create.
3. To use Einstein STO to send the message to each contact at the best time for them, add the Send Time Optimization activity.
    
    1. To remove the Einstein STO activity, click **Delete**.
    2. When you use both the Einstein STO and the Engagement Frequency activities in the journey, the Engagement Frequency activity always appears before the STO activity.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)
    
    Note The Einstein STO and Einstein Engagement Frequency activities don’t support sending via the SMS activity.
4. To use Einstein Engagement Frequency to segment each contact by the frequency of messages that they’re likely to engage with, add the Engagement Frequency activity.
    1. The Undersaturated path is added by default, but you can choose a different path.
    2. To remove the Engagement Frequency activity, click **Delete**.
5. Click **Done**.
6. Click the Entry Source on the canvas. For email sends, select the data extension that contains the target audience. For push sends, select the audience.
7. Click **Summary**.
8. Click **Done**.
9. Click the message activity on the canvas.
10. Click **Select Message** or **New Message**.
    
    Follow the steps to [create an email](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_create_emails.htm&language=en_US), [push message](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_outbound_message.htm&language=en_US), or [SMS message](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configure_sms_in_journey_builder.htm&language=en_US) in Journey Builder.
11. Click **Summary**.
12. Click **Done**.
13. Click the Schedule activity, and select **On Activation** or **At specific date and time**.
    1. If applicable, enter the date and time.
14. Click **Done**.
15. Click **Save**.
16. Click **Validate** and, if needed, follow the instructions to correct any errors found.
17. Click **Send** or **Schedule**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)
    
    Note If you selected **On Activation**, the send begins immediately after you click **Send**. If you selected **At specific date and time**, after you click **Schedule**, the send begins at the future date and time you configured.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_tip.png)
    
    Tip To cancel a scheduled Single Send journey, open the journey canvas, and click **Cancel.** Then click **Cancel Schedule**.