---
schema_version: "1"
id: 620edbe49ebe62b08d123f2f7a72a758dc875df024563f805542f8cf8861cfcd
title: Create an Object Record
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_create_object_record.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_create_object_record.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 319a60586ff249eceda94fa4f773807bcd157e1f1834ade61372f3c3c30dc53f
description: Use the Object activity in Journey Builder to create Sales and Service Cloud object records during a journey.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create an Object Record

Use the Object activity in Journey Builder to create Sales and Service Cloud object records during a journey.

1. Drag the Object activity onto the canvas and click **Configure**.
2. Click **Create New**.
3. Select an object record field.
4. Map each object field using a Sales and Service Cloud field or Marketing Cloud Engagement attribute.
    
    Object field options vary by type.
5. Save the value for each object field.
6. Optionally, enter a name.