--- schema_version: "1" id: d064b7d5f8accbdf5b8308e45a1235ee838a4f4fae0860b58090da64ad122289 title: Create a Multi-Step Journey in Journey Builder collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_create_multistep_journey.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_create_multistep_journey.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 36df80c44a40a45ab46d7a9370299732c65f6db7e0e7839ec4a66e314f78e66f description: Use the Multi-Step feature in Journey Builder to create automated, customized, multiple-touch customer journeys in Marketing Cloud Engagement. products: - Marketing - Marketing Cloud Engagement release: "264" --- # Create a Multi-Step Journey in Journey Builder Use the Multi-Step feature in Journey Builder to create automated, customized, multiple-touch customer journeys in Marketing Cloud Engagement. ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_tip.png) Tip Before you start, outline your journey and plan your data and content needs. Consider not just the length of the journey or time between activities, but also the timing of data activities. Time data updates and automations to avoid conflicts and to ensure that you have the right data when you need it. 1. Click **Create New Journey**. 2. To create a Multi-Step journey from scratch, click **Build**. ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_tip.png) Tip To create a journey from a template, click Journey Template in the build panel. See [Create a Journey from a Template](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_use_journey_builder_template.htm&language=en_US) for step-by-step instructions. 3. To configure the Journey Settings, click ![the settings button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_settings_icon_w_arrow.png). 4. To set a Goal, click ![the goal button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_goal_icon.png). 5. To set the Exit Criteria, click ![the exit criteria button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_Exit_Criteria_icon_updated.png). 6. Drag an Entry Source onto the canvas and click to configure. 7. Configure the entry source. For more details, see [Entry Sources](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_entry_sources.htm&language=en_US). 8. Drag an activity onto the canvas and click to configure. ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_tip.png) Tip Don’t begin a journey with a Wait activity. 9. Configure the activity. For more details, see Journey Builder Activities. 10. For each planned activity, repeat steps 8 and 9. ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_tip.png) Tip To copy a journey activity, click ![the copy a journey activity button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_copy_paste_icon_updated.png). To edit an activity, click to open it. To delete a journey activity, hover over the activity, click ![delete button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_delete_button.png), and click **Delete**. To rename a journey activity, click.![the pencil button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_edit_icon_pencil.jpg). 11. Click **Save**. 12. Click **Validate**. 13. If applicable, correct any errors that occur. 14. Click **Test**. 15. Click **Activate**. - **[Welcome Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_welcome_campaigns.htm&release=264.0.0&type=5)** Welcome email campaigns are a good way to greet new customers when they sign up or opt in for marketing communications. You can use Journey Builder to improve the customer experience by expanding from a single email to a series of messages. - **[Retail Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_retail_campaigns.htm&release=264.0.0&type=5)** Retailers use marketing campaigns built in Journey Builder to promote a sale, announce a new product, or invite customers to a special event. The goal for these campaigns is to increase conversion and drive sales. - **[Anniversary Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_anniversary_campaigns.htm&release=264.0.0&type=5)** Even a simple reminder campaign in Journey Builder can help build a relationship with your clients and increase brand engagement. Typical anniversary campaigns focus on a special date for a customer, like a birthday or sign-up date. These yearly messages can be part of a renewal strategy. You can also celebrate your company’s milestones or send a reminder to customers who haven’t purchased in a while.